The path towards the Strategic Plan for Tourism Development 2017-2022 starts in Florence. Digital Ecosystems will take place on Friday, 2 December – a public event promoted by Mibact, Mise and the Italian Regions, and created in cooperation with the Region of Tuscany and Toscana Promozione Turistica, during which a common commitment will be identified to develop digitalization in order to promote tourism of Italy as a Destination. The event will also offer an opportunity to elaborate plans and define actions to carry out the Strategic Plan 2017-2022 based on digital tourism. The choice of organizing Digital Ecosystems the day after the end of BTO 2016 is far from being casual. This was specifically organised to create a relationship with the contents of what today is the main event devoted to Online Tourism in Italy, with a vertical insight on innovation by the TDLAB working group, a laboratory created by Mibact in 2014 with the purpose of defining and encouraging the implementation of a digital strategy for tourism in Italy.
Digital Ecosystems will be hosted inside the Cavaniglia Pavilion and will be divided into two sessions. The morning session, upon invitation, will feature speeches by various experts and 15 work tables, while the public afternoon session will be an opportunity to present the results of work tables and show the first implementation steps of the Strategic Plan for Tourism Development 2017-2022 with a special reference to the tourism digitalization, to promote Italy as a Destination.