200 Italian and international brands coming from Australia, Belgium, Brazil, Colombia, Finland, France, Germany, Great Britain, United States and many more. The 11th edition of MAREDAMARE will take place at the Fortezza da Basso from 14th to 16th July 2018. This is the only professional Italian fair devoted to swimwear & beachwear, previewing clothing and accessories collections from the best companies in the sector.
Thanks to an agreement with ABIT, the Brazilian Textile and Apparel Industry Association, this edition of the Fair will highlight the leading Brazilian brands, presenting their collections for the first time in Italy on Saturday, 14th July at 5.00 p.m. with a fashion show named Tribute to Brazil – The Catwalk.
On schedule, personal and collective fashion shows from renowned and young emerging brands, prize-giving ceremonies, press presentations, social events and professional update workshops for boutique and store managers.
Once again, the Fair hosts over 200 among the best Italian stores and selected foreign buyers from Germany, Russia, Spain, Greece, Portugal and Holland.
For the first time, the amazing Medicean fortress opens to the public to show citizens and visitors all its historic splendour. This event was particularly appreciated by the Florentines – and not just them – whose enthusiastic response resulted in “sold-out” tours for the first opening (Saturday, July 7) and by popular demand also for the subsequent ones.
“Alessandro de’ Medici, Duke of Florence, was encouraged by his uncle, the Pope, to build a Fortress …”: this is how ancient chronicles remember the foundation of the San Giovanni Fortress, whose design was entrusted to Antonio da Sangallo the Younger. Built as a double defence against inner and outer enemies, still today the Fortress features a great part of the original structure, also incorporating the Faenza Gate, belonging to the ancient city walls. During the tours, visitors will deepen their knowledge of architecture and defensive strategies, admiring the city from above the donjon and walking along a part of the underground patrol path, open to the public for the first time. An itinerary through centuries, from the Middle Ages to the Lorraine-Augsburg changes, ending with recovery and modernisation works of spaces made by Firenze Fiera.
“We are increasing the offer and the accessibility of historical places of our city, which had long been inaccessible to the public – commented Dario Nardella, Mayor of Florence – knowing that Florence has a lot to offer in addition to its already well-known beauties. The amazing response of our citizens to these events – from the San Niccolò Tower to the Porta Romana openings up to the recent preview of the San Frediano Tower, proves that this is the right way to ‘bring back’ our history and our memory”.
“The sold-out tours on the first Saturday – says Leonardo Bassilichi, President of Firenze Fiera – show that Florentines and tourists visiting the city are clearly attracted to the Fortezza, which usually hosts the most important fairs and congresses in Florence and in Tuscany and which, during these summer months, was chosen as key location for the editing of an important international movie production company. These tours will be a unique, immersive, exciting and unforgettable experience, guiding visitors down the fortress grounds and up to the donjon, where they will be able to enjoy a spectacular view on the city’s main attractions. And this is just the beginning of series of openings making the Medicean fortress newly available to the public”. “Our commitment to make this monument more accessible – concludes Bassilichi – is to give the fortress back to the Florentines and make all our clients and partners understand the importance and the privilege of organizing their own event in “museum” spaces unique in the world and with a high historical-artistic content”.
The guided tours, curated by MUS.E, will take place every Saturday morning from July to September with three shifts (9.30, 10.30, 11.30 a.m.). Visitors do not need any ticket for these tours, but reservation is mandatory.
800 biologists coming from all over the world will meet at Palazzo dei Congressi and Palazzo degli Affari from 3rd to 6th July 2018 for the Annual Congress of the Society for Experimental Biology (SEB). These four study days will be divided into 9 parallel scientific sessions concerning animal, vegetal and cellular biology, with development workshops for young researchers who will be able to exchange ideas and knowledge with great biology experts on an international scale.
The purpose of this Congress is to create a perfect connection between research and new findings, promoting experimentation among scientists and supporting the use of new scientific methods and applications.
With 129 brands, 27 of which coming from abroad, Pitti Filati 83, the international reference event dedicated to yarns for the knitting industry, is back at the Fortezza da Basso from 27th to 29th June. Concept lab and platform for global lifestyle trends, Pitti Filati bets on research, constantly strengthening the synergy between its various areas and enhancing the role of Spazio Ricerca (Research Area), the centre of all the expressions linked with creativity. Boasting a fresh and renewed layout, Pitti Filati presents the best yarns on an international scale to its incredible audience – buyers from all over the world and designers of the most important fashion brands, coming to Florence to look for inspiration.
The core of the 83rd edition will be the world preview of the Fall/Winter 2019/20 collections of knitting yarns. Focus also on the theme of ‘sustainability’ – on Wednesday 27th June at 2.30 p.m. – with a workshop devoted to recycled fibers called” Advancing Sustainability Through Recycled Fibers and Animal Welfare in Animal Fibers Production” curated by Confindustria ToscanaNord, Textile Exchange Mohair South Africa and Icea with Deon Saayman, Executive Director of Mohair South Africa.