MIDA 2019 – the new International Artisan Fair – successfully closed at the Fortezza da Basso. During the last opening day (1st May) the Fair registered a record attendance, so much that the closing time was postponed by two hours – a clear sign of the high popularity of this new format and of the event contents coming from a wider and more selected audience, who appreciated the exclusivity, the beauty and the originality of the artefacts presented by the over 500 exhibitors participating. The latter were totally satisfied with the significant increase in purchases and in negotiations launched as compared to the past editions.
The side exhibitions were also highly appreciated: Firenze su misura – Wunderkammer (Tailor-Made Florence – Cabinets of Curiosities), Le Sette Meraviglie della Toscana (The Seven Wonders of Tuscany), Ori e Tesori (Golden Treasures), Sonus and the movie festival curated by Milano Design Film Festival.
The Rastriglia pavilion was overcrowded thanks to a full schedule of meetings and workshops dedicated to the “Nuovissimi” (The Brand New), focusing on Makers, with proposals concerning technological innovations, circular economy, digital handicrafts and self-production.
Another successful feature was the new section exclusively devoted to agri-food producers, with cooking shows, demonstrations, meetings with great chefs and tasting under the aegis of quality.
Buyers from the main international markets, coming to the Fortezza thanks to MEET THE ARTISANS project, curated by PromoFirenze, highly enjoyed the Fair.
And last but not least, all the guided tours of artisanal workshops, the vaults and the monumental area of the Medicean Fortress, and of the Restoration Workshops of the Opificio delle Pietre Dure were sold out. These events created an amazing programme “outside the Fair” which already promises to become wider and more articulated for the 2020 edition.