Florence, 22nd May 2020 – No less than 100,000 visitors attending 74 events are ready to arrive in Florence. These are the estimates by Firenze Fiera concerning MICE events within its premises, once the government gives green light to reopen this sector. More specifically, by December 2020, 50,000 people will be participating in the events organised at the Fortezza da Basso and at Villa Vittoria for 56 congresses and events already booked, and at least 50,000 other visitors are expected to attend fairs and exhibitions such as Pitti Immagine Uomo, rescheduled from 2nd to 4th September, Didacta Italy (28th – 30th  October) and MIDA – the 84th International Artisan Fair, to be held from 16th to 20th December.

The attendance estimated for fairs and congresses will be confirmed if all the anti-Covid safety regulations currently in force will be respected – health check upon access to premises, monitoring of social distancing, automatic check of PPEs (personal protective equipment), cleaning and sanitizing all the areas. But there is more to it: encouraged by institutions, stakeholders and Firenze Fiera, the Destination Florence Convention & Visitors Bureau is setting up a real Covid-free itinerary for visitors participating in congresses and exhibitions, from their arrival in the city to their departure.

«We decided to invest in DFCVB as an enabler to promote the recovery of high-end tourism, and that is why Firenze Fiera has resolved to increase its share capital. The next step will be publishing a calendar of the events in the city featuring the number of visitors expected every week, so that companies can plan their own activities better», said Leonardo Bassilichi, President of Firenze Fiera.

Lastly, the board of directors of Firenze Fiera, whose mandate is about to expire, approved the final balance of 2019 with an output value of 18.9 million Euros, an EBITDA of 1.8 million Euros, and an annual result of 110.000 Euros, which is particularly positive if compared with the business plan, which forecasted a loss of approximately half a million Euros. «Thanks to a network created between the Florence Municipality, the Region of Tuscany and other institutions, we managed to have such figures, thanks also to investments to relaunch the whole sector, among which MIDA – the International Artisan Fair – and without being able to use Palazzo degli Affari, whose renovation works will be completed in 2021. These are all major investments, which, along with the ones expected for the Fortezza, will give the impetus to overcome 2020,  a year inevitably marked by health emergency, but also partially recoverable if the government gives us the opportunity to start again soon», concluded Bassilichi.


Florence, 13th May 2020. While waiting for the Official Protocol including all the Government guidelines to reopen its congress and exhibition centre, Firenze Fiera is gearing up to be ready for the resumption of events.

The basic rules to implement when venues will be reopened have already been prepared – health check, social distancing, use of PPE (Personal Protective Equipment, cleaning and sanitizing all the areas. To check safety standards and their related protocols, a Task Force was set up, formed by a  multidisciplinary team of physicians experienced in the field of hygiene and biohazard, lawyers in charge of constantly monitoring the development in standards, and fair representatives experts in the site and event management.

Once emergency will be over, the premises of the Florence congress and exhibition centre will once again be one of the most charming and extraordinary locations in Italy to organise on-site fairs and congresses, offering a completely renovated setting, as well as unique, emotional and high-tech spaces. Meanwhile, Firenze Fiera’s staff rescheduled all the events planned for these months in safety. Many of them have already been moved to the second half of 2020.

Among them, Pitti Immagine Uomo no.98, set to take place from 2nd to 4th September, and Pitti Immagine Bimbo no.90, on schedule from 9th to 10th September, while MIDA – the 84th International Artisan Fair – will take place from 16th to 20th December 2020.

As far as medical-scientific congresses are concerned, new dates were arranged for the 94th SIDEMAST Congress (Italian Society of Dermatology) – from 3rd to 6th November at the Fortezza da Basso. The 19th Gynecological Endocrinology World Congress 2020 will take place in this same venue from 2nd to 5th December 2020.

While waiting for Phase 2, a VIRTUAL MEETING ROOM was set up inside Palazzo dei Congressi. Set to remain operational even after the end of the emergency, it is a real ‘television studio’ connected  to a powerful streaming service, which allows to record and broadcast high quality speakers’ presentations and multimedia contents with professional cameras for an audience of global users remotely connected through laptops, tablets, or smartphones.

New versatile and adaptable high-tech formats are being studied, functional to the new emerging scenarios of the congress and exhibition sector after the pandemic, particularly in the first place, when on-site events will have necessarily to be integrated with the full potential and performances offered by the digital world. Virtual booths are also being experimented, to be associated with the ‘real’ ones, and which will be particularly used in the next months by international buyers and professionals for BTB events and international congresses.

According to the last data provided by FEDERCONGRESSI&EVENTI, the events sector has a direct impact of no less than 36.2 billion euros/year on the Italian GDP and employs 569,000 workers. The national and international events organised in Italy every year are 500,000 in total, with 30 million of participants. Many of these events have a high added value of contents and institutional, scientific and economic relations. The indirect impact of this sector is also crucial, playing a key role to support the internationalisation of Italian companies (fairs), territories and training (congresses).


Florence hits the target and is awarded the 34th ICAS (International Council of the Aeronautical Sciences) Congress, to be held at Palazzo dei Congressi and Palazzo degli Affari from 9th to 12th September 2024. Around 1,000 representatives from all over the world are expected to attend this event.

This is a major achievement for the Florence meeting industry, joining the long list of international events to be organised within our venues for the next years, and acknowledging the uniqueness of the Florence congress and exhibition citadel, renowned for its centrality, versatility, services, cutting-edge technology and the incomparable charm of its premises.

The congress was awarded thanks to an extraordinary teamwork between Firenze Fiera, Florence Convention Bureau, AIM Group International, the Italian Association of Aeronautics and Astronautics (AIDAA), and local institutions, universities, research institutes and key companies in the sector.



Florence, 24th April 2020. Yesterday, the congress world suddenly lost Mario Grotti, who founded Tecnoconference – TC Group in 1983. His company has been co-operating with the Florence Congress & Exhibition Center for many decades, providing state-of-the-art technological services for its main events and national and international congresses.

A pioneer of the Italian meeting industry since the 1960s, he was a major role model in the development and growth of the congress sector since 1975, when the first world congress – the International Cancer Congress – took place in Florence. Hosted at Palazzo dei Congressi, it saw the participation of thousands of delegates coming from all over the world. It was the first modern medical-scientific congress, both for the city and the company, which had to manage new and much more complex services than the traditional ones. Mario Grotti was among the audio-video technicians participating in this event.

Everyone will remember him as a man of deep humanity and professional honesty, and as a cultured entrepreneur, passionate and forward-looking, who ran a leading company competing on increasingly wider market segments, with 1,200 events averagely managed every year.



Exceptional maintenance work in progress at the Padiglione delle Nazioni, inside the Fortezza da Basso.

Florence, 6th March 2020 – Firenze Fiera will use the period of break imposed to congresses and exhibitions by Prime Minister’s decree – dated 4th March 2020 – concerning Coronavirus to complete a series of adjustments and exceptional maintenance work planned for the next months, and to make its premises more appealing and functional immediately after the resumption of activities. What is more, starting from this emergency period, a special room to organize virtual meetings has just been set up and is now operational. Thanks to this, remote virtual meetings will be able to reach thousands of participants, and the room will always remain available from now on.

The decision made by Firenze Fiera is also meant to represent a practical application of the direction given by the Council of the Presidents of Trade Associations, which took place at the Florence Chamber of Commerce on Thursday, 5th March 2020. During this Council, companies were encouraged to use this emergency time to better plan their relaunch, once sanitization from Coronavirus will be definitive and confirmed.

In the majority of cases, the break imposed to fairs and congresses does not imply that events will be cancelled, as Firenze Fiera staff is working hard to reschedule them for the next months, and in times when it is believed that the virus emergency will be over.

In the meantime, congresses and meetings can already take place thanks to virtual online meeting technology. A real television studio was set up inside a room of Villa Vittoria, connected to a powerful streaming service, which, thanks to high-quality professional cameras, will allow to record and broadcast speakers’ presentations and multimedia content for an audience of users remotely connected through their computers, tablets or smartphones.

Concerning works, along those for the Fortezza da Basso walls, which started in January, extraordinary maintenance work has also begun at the Padiglione delle Nazioni, with special reference to services and a new flooring.


Following the example of other major Italian cities, Florence launched a video spot – #firenzenonsiferma (#florencedoesnotstop) celebrating the strength and resilience of the Florentines during the coronavirus emergency. A city made of businesses, works of art, culture, history. A city which, like the rest of Italy, does not give up but rises again every day without fear, as documented by the spot images. The spot is being shared on our social networks as an invitation to not let the fear and nightmare of Covid-19 overwhelm us.



We regret to inform our customers, suppliers, employees and collaborators that a malware attack on the information systems of Firenze Fiera has occurred in recent days. This particularly complex attack is making our IT services temporarily unavailable, including IT services processing personal data of our customers, suppliers, employees and collaborators.

The eradication of the malware is currently in progress and the normal functions of our information systems are being restored.

As of today, there is no evidence of loss of integrity and confidentiality personal data processed through our information systems.

Following this malware attack, our company has put in place all the initiatives aimed at securing its technological infrastructure in order to prevent the reiteration of similar situations, also notifying the data breach to the Italian Data Protection Authority.


To contact our offices:

call +39 055 49721

email to: commercialecongressi@gmail.com





The 20th Congress of the Italian Hospital Pulmonologists Association (Aipo) will take place at the Fortezza da Basso from 13th to 16th November 2019. Four non-stop days for an exhaustive update on new therapies and treatments to deal with diseases of the respiratory system, which represent the third cause of death after cardiovascular disease and cancer. Actually, their impact is increasingly growing, also because of factors such as smoke, air pollution and a progressive ageing of the population.

“Italian pulmonology is strong and has to confront itself with the rest of the world. We have to take into consideration progress and the new frontiers introduced by globalisation”, says Venerino Poletti, President of Aipo and of the congress. “This is why the congress will see the participation of international speakers, who will offer the perspective of the other organisations we have to discuss with”.

“Respiratory diseases have a substantial impact on people’s life quality. That is why patients should have access to all treatments which can keep them under control”, commented Albino Sini, member of the Italian Non-Profit Association of COPD Patients, adding: “Our purpose is to inform citizens, patients and family members, encouraging all social and health measures which can improve patients care, as well as adopting all measures aimed at an efficient prevention action. However, it will be a long and difficult process”.


Children’s Health at the 24th “Penguins” Convention, The National Paediatrics Congress  to be held at Palazzo dei Congressi from 15th to 16th November 2019.

Several themes will be discussed with the participation of important specialists coming from all over Italy – from celiac disease to asthma, from phytotherapy to learning, from ophthalmology to gastrointestinal disorders in babies and the role of special food, and from vaccination to nephrology and dermatology.


The AIS Congress (Attualità in Senologia – Latest News on Breast Pathologies) will take place at Palazzo dei Congressi from 6th to 8th November 2019, with the participation of over 1,000 representatives coming from all over Italy. This event is an unmissable appointment for breast disease specialists, as well as a meeting point for all those involved in the growth path of Italian breast disease treatment centres.
The congress presents itself as a moment of discussion and reflection to offer women high-quality cure and diagnostic standards in breast centres all over Italy and to give the opportunity to insiders to discuss the latest news in the diagnostic and clinical field and on topics which are still disputed.

The programme features courses for radiologists, nurses, medical radiological technicians, as well as sponsored poster sessions, symposia and readings.

The next AIS congress will take place at Palazzo dei Congressi from 17th to 19th November 2020.