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Maredamare, the Italian beachwear fair, is back for its 12th edition at the Fortezza da Basso from 20th to 22nd July 2019. On show, an exclusive preview of Summer 2020 collections by 250 specialist brands, including 60 new entries, over an exhibiting surface of 12,000 square metres. The event will see the participation of some of the most important international brands, as well as small and innovative research ateliers. An exhaustive and qualified offer which, every year, makes this Fair an unmissable event for sector insiders and for buyers of the whole international fashion world.

On schedule, educational workshops, dedicated presentations and a complete programme of collective and personal fashion shows, 2021 trend previews with MarediModa and a space dedicated to young designers participating in the competition named The Link. Once again, this edition sees the collaboration between Maredamare and Nilit Fibers, with a special fashion show marking the debut of the experimental Sweet Sour collection, designed by Isabella Storani and made with Sensil fabrics. Furthermore, this year Maredamare is also hosting an exhibition of underwater art photographs of great impact, thanks to its partnership with the international publication Image in Progress.

“Among the new most interesting features for me – said Alessandro Legnaioli, President of Maredamare – there is one I particularly care for – the project Fortezza 9/24, an event which will surely attract everyone, even the most inattentive visitors. This project “reveals” the Fortezza da Basso, a place full of charm and which very few people actually know in detail. Its secret rooms, monumental part, private accesses, the watchtowers and the hidden passages. At the end of each working day, these wonderful hidden areas will come alive, lightening up and offering their most ancient intimacy to the public. From 6.30 p.m. on, visitors will be able to discover the most secluded parts of this enchanted place through events, meetings and parties”.

 

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Firenze 3rd July 2019. The “Italian Auschwitz Memorial Study Day: Research and Renovation for the New Layout in Florence” took place today at the Auditorium of the Fondazione CR Firenze, promoted by CR Firenze and the Opificio delle Pietre Dure.

Since 8th May 2019, this work has been open to the public in its new and final collocation, located inside the renovated premises which hosted EX3. It was the final stage of a long and complex story from a political, diplomatic and conservative point of view, which started in the 1990s, when the Polish government and the Camp Museum Management expressed a progressive poor appreciation of an installation which, paradoxically, was considered not pedagogical enough in its shape and contents. In 2011, the memorial was closed and subsequently neglected, until it eventually reached a stage of necessary reappropriation.

This rebirth was possible thanks to the contribution of many institutional and public subjects such as MIBAC, the National Association of Former Deportees in Nazi camps (owner of the work), the Region of Tuscany, the Florence Municipality and Firenze Fiera which, for a whole year, in conjunction with the Florence Municipality, offered for free his spacious halls in via Perfetti Ricasoli to allow the 23 paintings constituting the work to be restored.

“We were honoured to play our part to complete the greatest restoration ever made on a contemporary work of art in the world”, commented Tamara Ermini, Councillor of Firenze Fiera, who also underlined the ethic and social aspects of this operation, which should raise more awareness on the new civil and educational course of history and of personal and collective memory.

 

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Everything is ready for Pitti Bimbo no.89taking place at the Fortezza da Basso from 20th to 22nd June 2019. It is the most important fashion & lifestyle event for kids, featuring new projects linked with research, as well as novelties from big brands such as Emporio Armani, making its debut at the Fair this year.

560 collections will be on show, 337 of which coming from abroad (60% of the total). Over 5,350 buyers – 2,450 of them from abroad – are expected to attend this event, along with a total of 10,000 visitors according to figures from the last summer edition. Spotlight on the most famous “griffes” and brands, which will be divided into sections, each one featuring a specific style, such as the sartorial inclination of Apartment, the dynamism of Sport Generation, the urban soul of Superstreet, and last but not least, the increasingly important and extended lifestyle planet originating from the pop design of Francy Room and Editorials, exploring a series of trends completing the wardrobe. An unmissable event for buyers from big department stores, boutiques, concept stores, e-commerce websites, independent stores and all those working for the increasingly transversal world of childrenswear collections.

 

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PITTI UOMO no. 96 – a global reference event for menswear and contemporary lifestyle- is set to take place at the Fortezza da Basso from 11th to 14th June 2019. The event features 1,220 brands – 549 of which coming from abroad and 230 including new names and returns, over a total exhibiting surface of 60,000 square metres. Every edition of Pitti Uomo expresses the latest contemporary fashion inputs with unique style and projects, highlighting projects combining outdoor and fashion attitude, presenting the new souls of the “athleisure” wardrobe and revealing the savoir-faire of contemporary artisans. The Fair will also show the excellence of the new classic style, next to the most updated sportswear brands, new generations of talents from Northern Europe and new designers from the Far East fashion scene, up to luxury streetstyle and the most cutting-edge styles. All this wrapped up in the unique atmosphere of Pitti Experience.

Pitti Special Click will be the theme of the summer fairs by Pitti Immagine 2019, summarising the special energy pervading the Fortezza, which suddenly finds its direction, and transforming once again the Central Square of the Fortezza thanks to a set-up curated by life-styler Sergio Colantuoni.

Many special guests will honour this edition – Clare Waight Keller, British fashion designer, as well as art director of Givenchy, the Salvatore Ferragamo brand, which chose Pitti Uomo to stage its new SS2020 menswear collection through the Florence Calling event, and the famous and versatile American artist Sterling Ruby, presenting the first collection of his brand S.R. STUDIO .LA.CA.

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The 4th Global Exhibitions Day took place in Rome, inside the Ara Pacis Auditorium, on Wednesday 5th June 2019. The event’s theme was Collaboration & Sustainability: Change Drivers for Italian Fairs. The celebratory Exhibitions Day was born in 2016 on the initiative of UFI – the Global Association for the Exhibition Industry – and AEFI – the Italian Fair and Exhibition Association.

“Italian fairs generating 60 billion Euros business and creating 50% of exports in companies which participated in their activities, are a key tool for an extraordinary development, able to react to crises by innovating and renewing themselves – recalled Laezza, President of AEFI.  A strategic asset to be supported through dedicated measures”.

After some speeches given by local authorities, highlighting the value of exhibition activities  as compared to an export growth in these last years, in the afternoon the Italian Fairs representatives (Bologna Fiere, Ferrara Fiere Congressi, Fiera Bolzano, Fiera Milano, Fiera Roma, Firenze Fiera, Ieg-Italian Exhibition Group, Riva del Garda Fierecongressi, Veronafiere e Villa Erba) took the stand. Among them, Sandro Nocchi, Managing Director of Firenze Fiera, who stressed the importance of the Florence company’s work in terms of eco-sustainability, sealed by the achievement of the ISO 14001 certification, as well as of a comprehensive and careful separate collection activity constantly carried out before, during and after each event.

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MIDA 2019 – the new International Artisan Fair – successfully closed at the Fortezza da Basso. During the last opening day (1st May) the Fair registered a record attendance, so much that the closing time was postponed by two hours – a clear sign of the high popularity of this new format and of the event contents coming from a wider and more selected audience, who appreciated the exclusivity, the beauty and the originality of the artefacts presented by the over 500 exhibitors participating. The latter were totally satisfied with the significant increase in purchases and in negotiations launched as compared to the past editions.

The side exhibitions were also highly appreciated: Firenze su misura – Wunderkammer (Tailor-Made Florence – Cabinets of Curiosities), Le Sette Meraviglie della Toscana (The Seven Wonders of Tuscany), Ori e Tesori (Golden Treasures), Sonus and the movie festival curated by Milano Design Film Festival.

The Rastriglia pavilion was overcrowded thanks to a full schedule of meetings and workshops dedicated to the “Nuovissimi” (The Brand New), focusing on Makers, with proposals concerning technological innovations, circular economy, digital handicrafts and self-production.

Another successful feature was the new section exclusively devoted to agri-food producers, with cooking shows, demonstrations, meetings with great chefs and tasting under the aegis of quality.

Buyers from the main international markets, coming to the Fortezza thanks to MEET THE ARTISANS project, curated by PromoFirenze, highly enjoyed the Fair.

And last but not least, all the guided tours of artisanal workshops, the vaults and the monumental area of the Medicean Fortress, and of the Restoration Workshops of the Opificio delle Pietre Dure were sold out. These events created an amazing programme “outside the Fair” which already promises to become wider and more articulated for the 2020 edition.

 

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After its past successful editions, the 4th edition of MEF (the Electrical Engineering Fair) – one of the most important industry fairs on a national scale – is back at the Fortezza from 27th to 30th March 2019 in a richer and more articulated format. Continue reading All about Electrical Engineering at the 4th edition of MEF – Fortezza da Basso, March 27-30, 2019

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After a successful first edition, Firenze Bio – the event devoted to the organic and biodynamic world (free entrance from 10.00 a.m. to 7.00 p.m.) – is back at the Fortezza da Basso by popular demand.

Nearly 200 exhibitors are expected to participate, the majority from Tuscany but also from all over Italy. An increasingly emerging event, thanks to a team work which created a community of producers, associations and institutions, co-operating to enhance the work of all those who produce while respecting health and environment. Over 40 meetings will be promoted, among them an opening convention organized by the Region of Tuscany – “Tutela e valorizzazione dell’agrobiodiversità in Toscana” (Protection and Development of Agrobiodiversity). The Gola Giocanda cooking area will feature a rich programme. Among the new features of this second edition, sensorial tastings in cooperation with Wine Lovers Academy.

The Firenze Bio App will guide visitors inside the Spadolini Pavilion. Available for Android and iOS devices, this app will connect to beacons in real time. This way, the physical event will open to the digital world, creating an interactive and powerful experience, tailored for visitors.

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Everything is ready for the Winter Edition of the “Festa dell’Unicorno” (Unicorn Celebration) bringing the colourful world of elves, ogres and fantastic creatures to the Fortezza da Basso from 15th to 17th March 2019. “A wonderful opportunity for all the fantasy curious and lovers, who will meet in Florence, inside the premises of the Fortezza da Basso for a special edition of the event. This event follows the direction taken by the local government, aiming at deseasonalizing tourist flows and promoting tourism outside the usual channels”, stated Cecilia del Re, Councillor for the Economic Development, Tourism and Fairs of the Florence Municipality. “This Festival will be full of shows and animations for an audience of all ages, with families and young people coming from all over Italy”, commented the organisers.

Inside the monumental area, visitors will find a space entirely devoted to Lord of the Rings, Game of Thrones, D&D and to live role playing. There will also be an area dedicated to all Star Wars lovers, a LEGO area, a horror section (only for the bravest ones!), as well as a space devoted to The Walking Dead. Comics and cosplays will be located inside the Ghiaie Pavilion and inside the Palazzina Lorenese.

A special edition of the “Festa dell’Unicorno”, with a three-day schedule full of events which will turn Florence into the Italian capital of creativity and colours of the charming “Planet Fantasy”.