Fairs and Congresses Stopped by Coronavirus Outbreak. Firenze Fiera Sets Up a Special Room for Virtual Meetings


Exceptional maintenance work in progress at the Padiglione delle Nazioni, inside the Fortezza da Basso.

Florence, 6th March 2020 – Firenze Fiera will use the period of break imposed to congresses and exhibitions by Prime Minister’s decree – dated 4th March 2020 – concerning Coronavirus to complete a series of adjustments and exceptional maintenance work planned for the next months, and to make its premises more appealing and functional immediately after the resumption of activities. What is more, starting from this emergency period, a special room to organize virtual meetings has just been set up and is now operational. Thanks to this, remote virtual meetings will be able to reach thousands of participants, and the room will always remain available from now on.

The decision made by Firenze Fiera is also meant to represent a practical application of the direction given by the Council of the Presidents of Trade Associations, which took place at the Florence Chamber of Commerce on Thursday, 5th March 2020. During this Council, companies were encouraged to use this emergency time to better plan their relaunch, once sanitization from Coronavirus will be definitive and confirmed.

In the majority of cases, the break imposed to fairs and congresses does not imply that events will be cancelled, as Firenze Fiera staff is working hard to reschedule them for the next months, and in times when it is believed that the virus emergency will be over.

In the meantime, congresses and meetings can already take place thanks to virtual online meeting technology. A real television studio was set up inside a room of Villa Vittoria, connected to a powerful streaming service, which, thanks to high-quality professional cameras, will allow to record and broadcast speakers’ presentations and multimedia content for an audience of users remotely connected through their computers, tablets or smartphones.

Concerning works, along those for the Fortezza da Basso walls, which started in January, extraordinary maintenance work has also begun at the Padiglione delle Nazioni, with special reference to services and a new flooring.