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#florencedoesnotstop – A video spot to react creatively to coronavirus emergency

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Following the example of other major Italian cities, Florence launched a video spot – #firenzenonsiferma (#florencedoesnotstop) celebrating the strength and resilience of the Florentines during the coronavirus emergency. A city made of businesses, works of art, culture, history. A city which, like the rest of Italy, does not give up but rises again every day without fear, as documented by the spot images. The spot is being shared on our social networks as an invitation to not let the fear and nightmare of Covid-19 overwhelm us.

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