Everything is ready for the 95th edition of PITTI UOMO, the reference Fair for menswear and contemporary lifestyle on a global scale. From Tuesday, 8th to Friday 11th January 2019, Pitti Uomo will showcase 1,230 brands – 542 of which coming from abroad – at the Fortezza da Basso over a surface of 60,000 square metres. 36,000 visitors are expected to attend this event, among which 9,200 are international buyers. An ever-changing event with an increasingly more precise space geography, reflecting on the one hand an accurate work to define the various sections, and featuring new presentation modes on the other, with displays and set-up projects created to best express new brand mixes, as well as new menswear identities.
This edition will thoroughly focus on the sections basing their research on contemporary menswear, and on the most forward-thinking areas. Projects combining outdoor passion and a fashion attitude, expressing the new essence of an athletic-minded wardrobe, and revealing the creativity of young global artisans. The new generation of talents coming from Northern Europe and the Far East, will be accompanied by a high-end streetstyle and the best of the most cutting-edge design. But let us not forget the core tradition of this Fair, to be found in the central pavilion, inside the Contemporary Classic section – the excellence of the new classic companies, which, once again, will complement contemporary sportswear brands.