Florence, 22nd May 2020 – No less than 100,000 visitors attending 74 events are ready to arrive in Florence. These are the estimates by Firenze Fiera concerning MICE events within its premises, once the government gives green light to reopen this sector. More specifically, by December 2020, 50,000 people will be participating in the events organised at the Fortezza da Basso and at Villa Vittoria for 56 congresses and events already booked, and at least 50,000 other visitors are expected to attend fairs and exhibitions such as Pitti Immagine Uomo, rescheduled from 2nd to 4th September, Didacta Italy (28th – 30th  October) and MIDA – the 84th International Artisan Fair, to be held from 16th to 20th December.

The attendance estimated for fairs and congresses will be confirmed if all the anti-Covid safety regulations currently in force will be respected – health check upon access to premises, monitoring of social distancing, automatic check of PPEs (personal protective equipment), cleaning and sanitizing all the areas. But there is more to it: encouraged by institutions, stakeholders and Firenze Fiera, the Destination Florence Convention & Visitors Bureau is setting up a real Covid-free itinerary for visitors participating in congresses and exhibitions, from their arrival in the city to their departure.

«We decided to invest in DFCVB as an enabler to promote the recovery of high-end tourism, and that is why Firenze Fiera has resolved to increase its share capital. The next step will be publishing a calendar of the events in the city featuring the number of visitors expected every week, so that companies can plan their own activities better», said Leonardo Bassilichi, President of Firenze Fiera.

Lastly, the board of directors of Firenze Fiera, whose mandate is about to expire, approved the final balance of 2019 with an output value of 18.9 million Euros, an EBITDA of 1.8 million Euros, and an annual result of 110.000 Euros, which is particularly positive if compared with the business plan, which forecasted a loss of approximately half a million Euros. «Thanks to a network created between the Florence Municipality, the Region of Tuscany and other institutions, we managed to have such figures, thanks also to investments to relaunch the whole sector, among which MIDA – the International Artisan Fair – and without being able to use Palazzo degli Affari, whose renovation works will be completed in 2021. These are all major investments, which, along with the ones expected for the Fortezza, will give the impetus to overcome 2020,  a year inevitably marked by health emergency, but also partially recoverable if the government gives us the opportunity to start again soon», concluded Bassilichi.


Florence, 13th May 2020. While waiting for the Official Protocol including all the Government guidelines to reopen its congress and exhibition centre, Firenze Fiera is gearing up to be ready for the resumption of events.

The basic rules to implement when venues will be reopened have already been prepared – health check, social distancing, use of PPE (Personal Protective Equipment, cleaning and sanitizing all the areas. To check safety standards and their related protocols, a Task Force was set up, formed by a  multidisciplinary team of physicians experienced in the field of hygiene and biohazard, lawyers in charge of constantly monitoring the development in standards, and fair representatives experts in the site and event management.

Once emergency will be over, the premises of the Florence congress and exhibition centre will once again be one of the most charming and extraordinary locations in Italy to organise on-site fairs and congresses, offering a completely renovated setting, as well as unique, emotional and high-tech spaces. Meanwhile, Firenze Fiera’s staff rescheduled all the events planned for these months in safety. Many of them have already been moved to the second half of 2020.

Among them, Pitti Immagine Uomo no.98, set to take place from 2nd to 4th September, and Pitti Immagine Bimbo no.90, on schedule from 9th to 10th September, while MIDA – the 84th International Artisan Fair – will take place from 16th to 20th December 2020.

As far as medical-scientific congresses are concerned, new dates were arranged for the 94th SIDEMAST Congress (Italian Society of Dermatology) – from 3rd to 6th November at the Fortezza da Basso. The 19th Gynecological Endocrinology World Congress 2020 will take place in this same venue from 2nd to 5th December 2020.

While waiting for Phase 2, a VIRTUAL MEETING ROOM was set up inside Palazzo dei Congressi. Set to remain operational even after the end of the emergency, it is a real ‘television studio’ connected  to a powerful streaming service, which allows to record and broadcast high quality speakers’ presentations and multimedia contents with professional cameras for an audience of global users remotely connected through laptops, tablets, or smartphones.

New versatile and adaptable high-tech formats are being studied, functional to the new emerging scenarios of the congress and exhibition sector after the pandemic, particularly in the first place, when on-site events will have necessarily to be integrated with the full potential and performances offered by the digital world. Virtual booths are also being experimented, to be associated with the ‘real’ ones, and which will be particularly used in the next months by international buyers and professionals for BTB events and international congresses.

According to the last data provided by FEDERCONGRESSI&EVENTI, the events sector has a direct impact of no less than 36.2 billion euros/year on the Italian GDP and employs 569,000 workers. The national and international events organised in Italy every year are 500,000 in total, with 30 million of participants. Many of these events have a high added value of contents and institutional, scientific and economic relations. The indirect impact of this sector is also crucial, playing a key role to support the internationalisation of Italian companies (fairs), territories and training (congresses).


Florence, 12th May 2020 – The fourth edition of DIDACTA ITALY, the most important fair on Italian school innovation, aimed at teachers, school managers, administrative and general service directors, educators, instructors, professionals and the main industry companies, is set to take place at the Fortezza da Basso from 28th to 30th October 2020.

Supported by a team of experts, the staff of Firenze Fiera is working to organise the fair in safety, designing new and larger spaces according to anti-Covid protocols, including temperature scanners and the distribution of protecting equipment upon access, as well as the use of special apps, such as a special “skip-the-line” app, thanks to which visitors will be able to access venues and halls avoiding gatherings for them and exhibitors while visiting the fair.

This edition will be dedicated to Gianni Rodari (Omegna, 23rd October 1920 – Rome, 14th April 1980), the greatest and most loved 20th-century Italian author of children’s books, celebrating the 100th anniversary of his birth with exhibitions and special events.

Firenze Fiera is organizing a special edition with the scientific support of Indire, developingmore innovative formula compared to past editions to give a new sign of confidence, and relying on the benefits of increasingly smart and digitalized didactics. The staff is also implementing all those tools required for schools to kick start safely again in September, and working on the concept of school not being perceived merely as a transmission of content, but also as a way to develop critical conscience, relations, and empathy. The aim is to regain a collective dimension and promote a concerted effort to slowly and progressively return to normal.

Among the key new features of this edition, 0-6 educational paths and training school managers and DSGAs (Administrative Directors).

In terms of the exhibition, special attention will be given to Mechatronics, Robotics and Green areas for an increasingly sustainable school, introducing virtuous educational models of circular economy, thanks also to the active participation of Legambiente.

More info on: www.fieradidacta.it



Florence hits the target and is awarded the 34th ICAS (International Council of the Aeronautical Sciences) Congress, to be held at Palazzo dei Congressi and Palazzo degli Affari from 9th to 12th September 2024. Around 1,000 representatives from all over the world are expected to attend this event.

This is a major achievement for the Florence meeting industry, joining the long list of international events to be organised within our venues for the next years, and acknowledging the uniqueness of the Florence congress and exhibition citadel, renowned for its centrality, versatility, services, cutting-edge technology and the incomparable charm of its premises.

The congress was awarded thanks to an extraordinary teamwork between Firenze Fiera, Florence Convention Bureau, AIM Group International, the Italian Association of Aeronautics and Astronautics (AIDAA), and local institutions, universities, research institutes and key companies in the sector.



The leading fashion events usually held at Fortezza da Basso are set to be postponed until the first half of September, with Pitti Immagine Uomo no.98 to be held from 2nd to 4th September and Pitti Immagine Bimbo no.90 on schedule from Wednesday 9th to Thursday, 10th September 2020. A clear and strong sign not to give up by gradually getting the whole fashion sector going again. A decision is also set to be made to reposition Pitti Filati no.87, a key international event for the knitting yarn industry.

These editions are going to be special”, says Raffaello Napoleone, CEO of Pitti Immagine. “Our primary tasks? A complete sanitization of the exhibiting areas and setting up spaces and fittings in order to protect the safety of persons. This experimental set-up could turn out to be useful even on subsequent occasions”.

“Another major innovative feature we are working on – concluded Napoleone – is Pitti Connect. A crucial tool for the promotional and commercial skills of exhibitors, it is a brand new and advanced version of our previous digital platforms, also tailored for the specific needs of the various products and exhibitions. Thanks to its new set of networking functions for buyers and its high-quality editorial structure, it is much more than a complementary tool for the physical fair. It organically integrates it, contributing to define the new face of all the Pitti events”.



Florence, 24th April 2020. Yesterday, the congress world suddenly lost Mario Grotti, who founded Tecnoconference – TC Group in 1983. His company has been co-operating with the Florence Congress & Exhibition Center for many decades, providing state-of-the-art technological services for its main events and national and international congresses.

A pioneer of the Italian meeting industry since the 1960s, he was a major role model in the development and growth of the congress sector since 1975, when the first world congress – the International Cancer Congress – took place in Florence. Hosted at Palazzo dei Congressi, it saw the participation of thousands of delegates coming from all over the world. It was the first modern medical-scientific congress, both for the city and the company, which had to manage new and much more complex services than the traditional ones. Mario Grotti was among the audio-video technicians participating in this event.

Everyone will remember him as a man of deep humanity and professional honesty, and as a cultured entrepreneur, passionate and forward-looking, who ran a leading company competing on increasingly wider market segments, with 1,200 events averagely managed every year.



MIDA 2020, The Florence International Crafts Fair will take place. Not on its usual dates (24 April – 1 May) but just before Christmas, from Wednesday 16 to Sunday 20 December. The decision to postpone the event was made by Firenze Fiera in close consultation with institutions and associations and became necessary due to the recent evolution of the COVID-19 emergency.

The MIDA platform will remain operational through Emporio MIDA, a permanent digital showcase dedicated to our exhibitors and on which we have been working for over six months. Designed to meet the needs of artisans operating on a global scale, this will be a new tool for selling and promoting crafts every day of the year. Emporio MIDA will enable users to discover online all of the artisans’ activities, choose their products with the help of pictures and videos, and talk directly to them. With this project we aim to contribute to the future of crafts, by injecting innovation into the sector.

The latest news and updates on MIDA and Emporio MIDA will be published on our website www.mostrartigianato.it and our Instagram and Facebook channels @mostrartigianato.

The Florence International Crafts Fair (MIDA) welcomes every year in the spaces of Fortezza da Basso artisans and artisanal enterprises of all domains and dimensions, to present to visitors the variety, wealth and quality of a sector that is as hereditary as it is innovative. One of the engines of our economy.

Started off in 1931 as the first arts and crafts trade show in Italy, today MIDA represents both in Tuscany and internationally a reference point for the evolution of the creative system of craftsmanship.




Exceptional maintenance work in progress at the Padiglione delle Nazioni, inside the Fortezza da Basso.

Florence, 6th March 2020 – Firenze Fiera will use the period of break imposed to congresses and exhibitions by Prime Minister’s decree – dated 4th March 2020 – concerning Coronavirus to complete a series of adjustments and exceptional maintenance work planned for the next months, and to make its premises more appealing and functional immediately after the resumption of activities. What is more, starting from this emergency period, a special room to organize virtual meetings has just been set up and is now operational. Thanks to this, remote virtual meetings will be able to reach thousands of participants, and the room will always remain available from now on.

The decision made by Firenze Fiera is also meant to represent a practical application of the direction given by the Council of the Presidents of Trade Associations, which took place at the Florence Chamber of Commerce on Thursday, 5th March 2020. During this Council, companies were encouraged to use this emergency time to better plan their relaunch, once sanitization from Coronavirus will be definitive and confirmed.

In the majority of cases, the break imposed to fairs and congresses does not imply that events will be cancelled, as Firenze Fiera staff is working hard to reschedule them for the next months, and in times when it is believed that the virus emergency will be over.

In the meantime, congresses and meetings can already take place thanks to virtual online meeting technology. A real television studio was set up inside a room of Villa Vittoria, connected to a powerful streaming service, which, thanks to high-quality professional cameras, will allow to record and broadcast speakers’ presentations and multimedia content for an audience of users remotely connected through their computers, tablets or smartphones.

Concerning works, along those for the Fortezza da Basso walls, which started in January, extraordinary maintenance work has also begun at the Padiglione delle Nazioni, with special reference to services and a new flooring.


Following the example of other major Italian cities, Florence launched a video spot – #firenzenonsiferma (#florencedoesnotstop) celebrating the strength and resilience of the Florentines during the coronavirus emergency. A city made of businesses, works of art, culture, history. A city which, like the rest of Italy, does not give up but rises again every day without fear, as documented by the spot images. The spot is being shared on our social networks as an invitation to not let the fear and nightmare of Covid-19 overwhelm us.



Spotlight on PITTI FILATI NO.86, the international reference fair in the knitting yarn sector, taking place at the Fortezza da Basso from 22nd to 24th January 2020. An ever new and inspiring event combining the yarn industry excellence and creativity on an international scale, with a constant focus on research and sustainability. Pitti Filati is the concept lab and platform for trends, inputs and inspirations addressing buyers and designers from the best fashion brands. A world to discover in all its forms, for a complete vision of the main trends concerning the next season novelties.

The heart of the 86th edition will be the Spring/Summer 2021 world preview of knitting yarn collections.

Entirely devoted to sustainability and its multiple aspects, the SUSTAINABLE area is showing a constant increase. It is conceived as a space dominated by timeliness, developing inside and around the Cavedio space, on the lower floor of the Spadolini Pavilion. An opportunity to get to know products and companies meeting the very much essential eco-sustainable criteria.

VINTAGE SELECTION no.35 – the clothes, accessories and vintage design objects show – will take place at the Cavaniglia Pavilion in conjunction with Pitti Filati. The title of this edition, inspired by the Pitti shows, is “Vintage Flagship”, featuring a patchwork flag as a symbol made with the multiple colours and patterns that make up garments. A surprising shopping and entertaining experience, involving exhibitors and visitors.