Full of charm and exciting contents, the new edition of Pitti Bimbo opens on Thursday, 17th January at the Fortezza da Basso, with 553 childrenswear collections (62% of which coming from abroad) and 152 new brands participating, and – for the first time – a rich programme of free labs and workshops devoted to families. A new and stimulating project of “edutainment”, in partnership with the most important museums of Florence, to unleash children’s talent and creativity.
In co-operation with Bologna Licensing Trade Fair and Bologna Children’s Book Fair, a space will also be devoted to licences linked with cartoons and kids’ entertainment.
But most of all, spotlights will be on HER, the legendary Barbie – an icon, a style and elegance trendsetter, the most desirable fashion doll – celebrating her 60th birthday this year. On 9th March 1959, Mattel launched her at the New York Toy Fair. And during this 88th edition of Pitti Bimbo, this legendary doll, who filled the dreams of several entire generations with her looks suitable for every occasion, will be among the stars thanks to an exhibition retracing the evolution of her outfits and a special partnership with an important Italian brand.
This edition will also give the opportunity to celebrate Hello Kitty, the little big Sanrio star, touching the heart of kids and women and inspiring famous designers and artists. Hello Kitty will star in the new edition of Fashion Comics, a project created by Alessandro Enriquez for Pitti Bimbo.