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TOURISMA Closes Exceeding All Expectations – Over 13,000 Visitors in Three Days

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The 5th edition of “tourismA” – the international fair of archaeology and cultural heritage organised by Archeologia Viva Giunti Editore – has just ended in Florence. Alberto Angela, “escorted” by 10 Roman legionaries, closed the event talking about Cleopatra (with a slightly different ending…).

A crowd of ancient world enthusiasts came from every corner of Italy to take part into the 5th edition of tourismA, the international archaeology and cultural heritage fair organized by Archeologia Viva Giunti Editore at Palazzo dei Congressi in Florence. Meetings, prominent figures, educational workshops and virtual journeys back in time made the three-day Fair in Florence an unprecedented event, with a record attendance of over 13,000 people. Many Italian celebrities participated in the 2019 edition, among them Philippe, Daverio, Vittorio Sgarbi, Andrea Carandini, Syusy Blady and once again, Alberto Angela, sponsor of the event, who closed the Fair.

Starting from his last literary work, the popular historian and TV presenter entertained the audience for over one hour, retracing one of the most compelling and romantic stories of the Roman Empire, starring Queen of Egypt Cleopatra and valiant Roman commander Mark Anthony. A gossip story, as suggested by Angela, with a slightly different hypothesis concerning the queen’s suicide. “Her suicide was not due to viper’s venom, but to a cocktail of various substances. As a matter of fact, no bite was found on Cleopatra’s skin. Instead, it was almost surely due to a lethal drink”. Joking with the audience, he then added “I would like to dedicate this book to young people, because I’m also young…at least, judging from my carbon-14 dating!”