Florence, 25th September 2020.  Florence RE:Start , a new study dedicated to congress tourism in Florence, was presented today along with a new strategic plan implemented with the help of public and private partners to acquire  international associations congresses from 2023 on. According to OICE (Italian Congress and Events Observatory) figures, in 2019 Florence hosted nearly 15,000 events for a total of 1.5 million presences. Within this dynamic, the purpose is to relaunch the international congress sector, characterized by a higher average expenditure of participants (670 euros per day).

“The congress sector – said Federico Barraco, President of Firenze Convention Bureau – should be one of the strategic assets to restart tourism in Florence. Now, more than ever, we need to create a system to face a competition which is set to become increasingly fiercer”.

“As a priority, we are working on thirty bids for the near future, to encourage the organisation of new international congresses in the next 3-5 years”, explained Carlotta Ferrari, Director of Florence Convention Bureau.

“As municipality – added Cecilia Del Re, Tourism Councillor for the Florence Municipality – we are collaborating with the other shareholders of Firenze Fiera to follow the development of works for the congress and exhibition centre, which we believe is the real driving force to restart quality tourism in our city”.

“Even in these difficult times – said Leonardo Bassilichi, President of Firenze Fiera – Firenze Fiera never stopped its activities thanks to a series of scheduled investments, resources allocated and projects approved, in addition to other activities implemented during the lockdown, such as the restyling of the Nazioni Pavilion. We are determined to go forward on this path”.

Firenze is among the top 40 congress cities in Europe and ranks fourth in its category, next to cities such as Geneva, Glasgow, Lyon, Valencia, Gothenburg, Hamburg, and Rotterdam. Among the winning points of our city, the attractiveness of the destination and the wide range of accommodation, destined to be further enriched with a fierce incentive plan created specifically to acquire scientific congresses, in synergy with the Florence academic world.


Florence, 29th September 2020. Five half days in ‘full digital’ – Friday, 2nd and Saturday 3rd October, and from Thursday, 8th to Saturday 10th October 2020 – for the 21st National Congress of the Italian Society of Periodontology and Implantology which, every year, contributes to develop  scientific knowledge in periodontology, implantology and in their relevant medical-biological disciplines. Over 1,000 participants among periodontal specialists, general dentists, dental hygienists, and students have subscribed to the congress so far.

The title of this year’s edition is “Orientarsi tra novità e terapie consolidate(Navigating through Innovations and Established Therapies) to remind the importance of a correct diagnosis to implement the most appropriate therapy according to the needs and characteristics of each patient.

Among the main topics of this event dedicated to all oral health care professionals, the spotlight will be on the impact of the recent periodontal classification in clinic and operational terms, along with the interdisciplinary approach towards a therapy for stage IV periodontitis. Dental hygienists will benefit from a session dedicated to an in-depth analysis of how to manage periodontal patients, and their risk profile.

Due to COVID-19 health emergency, this event “will have a TV format featuring a new and original formula – said Dr. Luca Landi, President of the Congress –  an interactive platform combining both the need to train oral health professionals and to create discussion among the sector operators”.

For the occasion, two virtual studios in TV format will be set up inside Palazzo dei Congressi to digitally broadcast all the congress sessions.


Florence, 23rd September 2020. The IEEE RADAR CONFERENCE, the annual international Conference on radar systems and technologies will continue until Friday, 25th September 2020 in streaming. For the first time, the world most complete event on radar technologies and applications arrives in Florence, Italy.

The over 600 participants come from 42 countries, mainly from the United States and from Europe. The presence of China is also strong, with no less than 126 representatives connected, who benefit from a special web channel allowing them to be seen despite the government’s block.

A control room was set up at Palazzo dei Congressi, seeing the live presence of organisers – Engineer Alfonso Farina, Honorary Chairman of the Congress, Prof. Maria Sabrina Greco and Prof. Fulvio Gini (both from the Department of Information Engineering of the University of Pisa), Co-Presidents – while participants are connected in streaming.

The opening ceremony saw the presence of Prof. Gaetano Manfredi, Minister of the University and Research.

The inaugural letter was entrusted to Engineer Marco De Fazio, representing Leonardo S.p.A, a company also featured in the Florence area, inside the former “Officine Galileo” in Florence – a symbol of technological excellence, established way back in 1864 to produce scientific and astronomic instruments, and still existing today.



Florence, 27th August 2020. After Regional Order no.65, dated 10th June 2020, gave green light to the organization of congresses and exhibitions, activities are set to resume at Firenze Fiera.

From Thursday, 3rd September to Thursday, 1st October 2020, various selection tests for the Florence University will take place at the Fortezza da Basso, inside the large premises of the Spadolini Pavilion, seeing the participation of thousands of candidates.

On 3rd September, admissions tests for limited number degree courses in Medicine and Surgery, Dentistry and Dental Prosthesis will take place: 1,544 candidates will participate in the tests.

Admission tests for degree courses concerning Health Care Professions – with 858 places available – will be held on Tuesday, 8th September, while on Wednesday, 16th September, it will be the turn of future first-year students of Primary Education Sciences. On 22nd, 24th, 29th September and 1st October, all the tests concerning specialization courses on educational support activities for students with disabilities will take place.

All tests will be held in complete safety for all the candidates and operators involved, in full compliance with national and regional guidelines, as well as with the Safe Firenze Fiera Protocol, in co-operation with the Civil Protection Department – Metropolitan City of Florence.


Florence, 30th June 2020. Firenze Fiera Sicura (Safe Firenze Fiera) is the new regulatory and organisational safety protocol launched by Firenze Fiera – Congress & Exhibition Center for the resumption of events inside the Florence congress & exhibition citadel.

This project (click here to view the complete document and download the infographics) was created in compliance with anti-COVID-19 health provisions, and in line with the documents drawn up by AEFI (Associazione Enti Fieristici Italiani –  Italian Exhibition and Trade Fair Association), EMECA (European Major Exhibition Centres Association), FEDERCONGRESSI, and UFI (Union Foires Internationales).

Our goal is to offer our clients a sort of “passport” to access a COVID-free congress and exhibition centre, implementing all the essential procedures to guarantee compliance with regulations in force – body temperature measurement through thermal scanners upon access, interpersonal distancing, providing PPE (Personal Protective Equipment), cleaning and sanitising spaces constantly by specialized companies, and the possibility for all the company employees of carrying out a serological screening on a voluntary basis.

With the reopening of congresses and exhibitions in Tuscany scheduled for 13th June 2020, this protocol is an accurate “handbook” featuring over 50 points to welcome anyone in complete safety, helping them organise all the various steps to carry out their event – starting from next September – inside our venues.

A digital platform to plan appointments during fairs and exhibition will be available for our clients, along with the exclusive use of online ticket office and electronic payment, access to provisions on COVID-19 through dedicated integrated apps and signs, and hand sanitizing gel dispensers available throughout the congress and exhibition centre. Scheduled and limited accesses according to the new capacity of each pavilion will be organised, along with security lanes and interpersonal distancing signs, and information updated in real time on facilities available in the city, in co-operation with Destination Florence CVB.

Within this whole new and changing world of events, restarting with new hybrid formats and looking forward to progressively reacquiring larger live spaces,  Firenze Fiera’s offer looks  even more attractive and competitive on the global market, thanks to the restyling of some of its venues – the Nazioni Pavilion, a privileged location for large corporate events – and to the versatility of its offer, featuring historic halls, modern pavilions and outdoor areas which, in this delicate post-COVID Phase 3, appear particularly interesting and functional to the request of increasingly wide and open spaces.

Watch the VIDEO: Firenze Fiera is ready to welcome congresses, exhibitions and meetings in complete safety (https://www.youtube.com/watch?v=rodjpA88lY8)


Florence, 22nd June 2020. After last year’s successful edition, VILLA VITTORIA – Summer at the Villa is back from Tuesday, 23rd June (from 7:00 pm on) for a new, exciting summer season in the heart of our city, slowly going back to its normal pace.

The official opening event of Summer 2020 in Florence, directed by Antonio D’Onofrio, will take place as usual inside the charming Firenze Fiera park in compliance with all the safety standards and with a new entertaining mood combining tranquillity and the desire to be together, thanks also to the various open spaces and to the large scenic garden.

This time, its urban garden personality, developed by famous scenographer and artist Fabio Madiai, will boast a Mediterranean style, designed by Instant Love agency from Turin. This year more than ever, Italian flavours and colours will express a strong sense of belonging to our beautiful country.

This new edition will feature plenty of confirmations and new features – FOOD will be available through Movida menu and Street Food stands, while a new exhibiting area will be dedicated to local artisans, enriching the sceneries of these nights with their artistic creations.

Great attention will be paid to safety in compliance with the standards of the new Safe Firenze Fiera protocol (https://www.firenzefiera.it/en/firenze-fiera-sicura/), and to sustainability thanks to the use of eco-friendly materials.

The special agreement with the Fortezza Fiera parking is confirmed.

Opening times: from Tuesday to Saturday: 7:00 p.m. – 3:00 a.m. – Booking is highly recommended.

Info: www.villavittoriafirenze.com


Florence, 4th June 2020. Restarting with even more attractive, functional, and competitive congress and exhibition areas – this is Firenze Fiera’s motto. During the lockdown, the company never really stopped. Taking advantage of all the events rescheduled from September onwards, it carried out a series of restyling and enhancing operations for its venues.

A great example is the Nazioni Pavilion, a multifunctional building covering an area of 2,000 square metres within the Fortezza da Basso. Thanks also to its elevated heights, allowing the set-up of wide sceneries, in these last years it has become the leading pavilion to organise big corporate events on a national and international scale – such as financial meetings, or the amazing Christmas party organised by the Stefano Ricci Florence fashion house – as well as  a privileged location for some major exhibition and event companies such as Pitti Immagine Uomo.

The renovation project is fully consistent and in line with the high quality standards characterising the Florence exhibition centre, featuring a new high-density, industrial concrete flooring with an all-black surface, combining “ethic” long-term investment principles and a touch of contemporary elegance.

Among the highlights of the Nazioni Pavilion, which also features new toilets and a new air conditioning system, the presence of a dedicated gate  – Porta Mugnone – for vehicles such as shuttles and big tour buses, the closeness of its entrance to the  Stazione-Fortezza-Fiera Underground Parking, and the opportunity to benefit from an indoor parking, facing the building.

WATCH THE VIDEO https://youtu.be/3HzERhoBTl4



Florence, 22nd May 2020 – No less than 100,000 visitors attending 74 events are ready to arrive in Florence. These are the estimates by Firenze Fiera concerning MICE events within its premises, once the government gives green light to reopen this sector. More specifically, by December 2020, 50,000 people will be participating in the events organised at the Fortezza da Basso and at Villa Vittoria for 56 congresses and events already booked, and at least 50,000 other visitors are expected to attend fairs and exhibitions such as Pitti Immagine Uomo, rescheduled from 2nd to 4th September, Didacta Italy (28th – 30th  October) and MIDA – the 84th International Artisan Fair, to be held from 16th to 20th December.

The attendance estimated for fairs and congresses will be confirmed if all the anti-Covid safety regulations currently in force will be respected – health check upon access to premises, monitoring of social distancing, automatic check of PPEs (personal protective equipment), cleaning and sanitizing all the areas. But there is more to it: encouraged by institutions, stakeholders and Firenze Fiera, the Destination Florence Convention & Visitors Bureau is setting up a real Covid-free itinerary for visitors participating in congresses and exhibitions, from their arrival in the city to their departure.

«We decided to invest in DFCVB as an enabler to promote the recovery of high-end tourism, and that is why Firenze Fiera has resolved to increase its share capital. The next step will be publishing a calendar of the events in the city featuring the number of visitors expected every week, so that companies can plan their own activities better», said Leonardo Bassilichi, President of Firenze Fiera.

Lastly, the board of directors of Firenze Fiera, whose mandate is about to expire, approved the final balance of 2019 with an output value of 18.9 million Euros, an EBITDA of 1.8 million Euros, and an annual result of 110.000 Euros, which is particularly positive if compared with the business plan, which forecasted a loss of approximately half a million Euros. «Thanks to a network created between the Florence Municipality, the Region of Tuscany and other institutions, we managed to have such figures, thanks also to investments to relaunch the whole sector, among which MIDA – the International Artisan Fair – and without being able to use Palazzo degli Affari, whose renovation works will be completed in 2021. These are all major investments, which, along with the ones expected for the Fortezza, will give the impetus to overcome 2020,  a year inevitably marked by health emergency, but also partially recoverable if the government gives us the opportunity to start again soon», concluded Bassilichi.


Florence, 13th May 2020. While waiting for the Official Protocol including all the Government guidelines to reopen its congress and exhibition centre, Firenze Fiera is gearing up to be ready for the resumption of events.

The basic rules to implement when venues will be reopened have already been prepared – health check, social distancing, use of PPE (Personal Protective Equipment, cleaning and sanitizing all the areas. To check safety standards and their related protocols, a Task Force was set up, formed by a  multidisciplinary team of physicians experienced in the field of hygiene and biohazard, lawyers in charge of constantly monitoring the development in standards, and fair representatives experts in the site and event management.

Once emergency will be over, the premises of the Florence congress and exhibition centre will once again be one of the most charming and extraordinary locations in Italy to organise on-site fairs and congresses, offering a completely renovated setting, as well as unique, emotional and high-tech spaces. Meanwhile, Firenze Fiera’s staff rescheduled all the events planned for these months in safety. Many of them have already been moved to the second half of 2020.

Among them, Pitti Immagine Uomo no.98, set to take place from 2nd to 4th September, and Pitti Immagine Bimbo no.90, on schedule from 9th to 10th September, while MIDA – the 84th International Artisan Fair – will take place from 16th to 20th December 2020.

As far as medical-scientific congresses are concerned, new dates were arranged for the 94th SIDEMAST Congress (Italian Society of Dermatology) – from 3rd to 6th November at the Fortezza da Basso. The 19th Gynecological Endocrinology World Congress 2020 will take place in this same venue from 2nd to 5th December 2020.

While waiting for Phase 2, a VIRTUAL MEETING ROOM was set up inside Palazzo dei Congressi. Set to remain operational even after the end of the emergency, it is a real ‘television studio’ connected  to a powerful streaming service, which allows to record and broadcast high quality speakers’ presentations and multimedia contents with professional cameras for an audience of global users remotely connected through laptops, tablets, or smartphones.

New versatile and adaptable high-tech formats are being studied, functional to the new emerging scenarios of the congress and exhibition sector after the pandemic, particularly in the first place, when on-site events will have necessarily to be integrated with the full potential and performances offered by the digital world. Virtual booths are also being experimented, to be associated with the ‘real’ ones, and which will be particularly used in the next months by international buyers and professionals for BTB events and international congresses.

According to the last data provided by FEDERCONGRESSI&EVENTI, the events sector has a direct impact of no less than 36.2 billion euros/year on the Italian GDP and employs 569,000 workers. The national and international events organised in Italy every year are 500,000 in total, with 30 million of participants. Many of these events have a high added value of contents and institutional, scientific and economic relations. The indirect impact of this sector is also crucial, playing a key role to support the internationalisation of Italian companies (fairs), territories and training (congresses).


Florence hits the target and is awarded the 34th ICAS (International Council of the Aeronautical Sciences) Congress, to be held at Palazzo dei Congressi and Palazzo degli Affari from 9th to 12th September 2024. Around 1,000 representatives from all over the world are expected to attend this event.

This is a major achievement for the Florence meeting industry, joining the long list of international events to be organised within our venues for the next years, and acknowledging the uniqueness of the Florence congress and exhibition citadel, renowned for its centrality, versatility, services, cutting-edge technology and the incomparable charm of its premises.

The congress was awarded thanks to an extraordinary teamwork between Firenze Fiera, Florence Convention Bureau, AIM Group International, the Italian Association of Aeronautics and Astronautics (AIDAA), and local institutions, universities, research institutes and key companies in the sector.