Florence, 25th September 2020. Florence RE:Start , a new study dedicated to congress tourism in Florence, was presented today along with a new strategic plan implemented with the help of public and private partners to acquire international associations congresses from 2023 on. According to OICE (Italian Congress and Events Observatory) figures, in 2019 Florence hosted nearly 15,000 events for a total of 1.5 million presences. Within this dynamic, the purpose is to relaunch the international congress sector, characterized by a higher average expenditure of participants (670 euros per day).
“The congress sector – said Federico Barraco, President of Firenze Convention Bureau – should be one of the strategic assets to restart tourism in Florence. Now, more than ever, we need to create a system to face a competition which is set to become increasingly fiercer”.
“As a priority, we are working on thirty bids for the near future, to encourage the organisation of new international congresses in the next 3-5 years”, explained Carlotta Ferrari, Director of Florence Convention Bureau.
“As municipality – added Cecilia Del Re, Tourism Councillor for the Florence Municipality – we are collaborating with the other shareholders of Firenze Fiera to follow the development of works for the congress and exhibition centre, which we believe is the real driving force to restart quality tourism in our city”.
“Even in these difficult times – said Leonardo Bassilichi, President of Firenze Fiera – Firenze Fiera never stopped its activities thanks to a series of scheduled investments, resources allocated and projects approved, in addition to other activities implemented during the lockdown, such as the restyling of the Nazioni Pavilion. We are determined to go forward on this path”.
Firenze is among the top 40 congress cities in Europe and ranks fourth in its category, next to cities such as Geneva, Glasgow, Lyon, Valencia, Gothenburg, Hamburg, and Rotterdam. Among the winning points of our city, the attractiveness of the destination and the wide range of accommodation, destined to be further enriched with a fierce incentive plan created specifically to acquire scientific congresses, in synergy with the Florence academic world.