ARTIGIANALITA' IN ITALIA 2026

Italy's 1.24 million artisan businesses, with 2.6 million employees, represent an economic and cultural pillar of Made in Italy. A strategic engine whose present and future competitiveness depends on its ability to address the challenge of innovation, combining it with the tradition that has made Italian know-how a globally recognized excellence, and to foster training and the recruitment of young people. The event, organized by Il Sole 24 Ore in collaboration with Firenze Fiera on Made in Italy Day, thus focuses on accelerating business digitalization, with its benefits for internationalization and marketing, and generational turnover. The event will bring together the sector's most prestigious stakeholders, with the aim of outlining future scenarios and suggesting effective solutions for Italian businesses.