Firenze, 19th October 2020. A special edition with important novelties is set to take place at the Fortezza da Basso from 6th to 8th February 2021. On show, the best home, marine, spa, contract, and hotel industry textiles, along with a preview of the 2022 underwear, lingerie, and home wear collections from the most prestigious international brands.

Buyers from department and concept stores, distributors, key players of these two manufacturing sectors, along with industry opinion leaders, journalists, influencers and bloggers will have the opportunity to view the 2021 proposals of FIRENZE HOME TEXSTYLE (organised by Firenze Fiera) and IMMAGINE ITALIA & Co  at the Spadolini Pavilion. This special edition marks the beginning of a partnership between the two B2B exhibitions, joining their know-how and specific expertise for the first time with the common goal of becoming the most important reference platform in Italy for all the professionals in these two sectors.

HUB, the first virtual showcase to present the new collection, will also make its debut, completing the organisation of the physical exhibition. This digital platform will be available from January 2021, allowing visitors and buyers to arrange appointments at the booths and to schedule their working day at the exhibition well in advance. This is a new online service available for all the companies participating, where they can present their own products through tailor-made networking tools.

The accreditation portal will also be enhanced, allowing to create an admission ticket for the two exhibitions autonomously and to access exclusive contents on the HUB virtual showcase.

The key word for the 2021 edition will be integrationstarting from the unique and coordinated image of the two exhibitions which, for the first time, will merge into a single event, where digital resources will support and promote a successful physical exhibition.

Moreover, thanks to a new agreement between the organisers, 300 accredited buyers will be invited to visit both the exhibitions.

The 2021 edition will feature a new and synergic concept, planned and studied in details to encourage  participation in the event in complete safety, thanks also to the Safe Firenze Fiera Protocol, ensuring full compliance with the essential procedures and regulations in force to protect the safety of exhibitors and visitors.



Florence, 15th October 2020 – Two days of projects and assessments on how school evolved, and an opportunity to discuss online with sector specialists on the future of school. ‘Didacta Fair 2021 Is Approaching’ successfully ended yesterday. This streaming event was divided into four panels on 13th and 14th October, seeing the participation of over 4,000 teachers. This was a first step towards the fourth edition of Didacta Italy Fair, set to take place at the Fortezza da Basso in Florence from 17th to 19th March 2021.

The first day opened with a video message from Italian Education Minister Lucia Azzolina, hailing the event ‘Didacta Fair 2021 Is Approaching’ as a “great opportunity for teachers, school managers and administrative staff to meet – albeit remotely – other colleagues and experts from the education world”.

The first day saw a presentation of topics related to pre-school education in the age of digitisation (0-6 years) and online teaching, reflecting upon the need to benefit from the opportunities offered by the digital world in these last months to change the school system and the didactic organisation.

The second day opened with an in-depth analysis of School Structures and on the pandemic and the opportunities offered by the Recovery Fund may represent an unrepeatable opportunity for a structural change.

The two days of ‘Didacta Fair 2021 Is Approaching’ ended with a discussion on the thorniest aspects of school autonomy which, after its launch, over twenty years ago, remains largely unfinished.

“Didacta Fair 2021 Is Approaching – said Giovanni Biondi, President of Indire – offered many school managers, teachers and sector insiders the opportunity to reflect upon extremely interesting subjects concerning the future of school. The participation of institutional representatives, such as Minister Azzolina and Vice-Minister Ascani in the first place, along with a large panel of experts, helped develop a highly scientific debate”.

“In these  two preliminary online days of Didacta Italy 2021, some of the most important and strategic topics on how to reorganise school were presented, with the purpose of being taken up again and developed during the next edition of the Fair”, commented Paola Concia, coordinator of the Organising Committee. “The success of this event is the result of an active involvement of specialists and experts of the education world and of the participation of an incredibly high number of teachers from all over Italy, and it encourages us to move on all together with optimism, combining our forces, resources and specific expertise to organize the fourth edition of Didacta Italy Fair 2021, set to take place at the Fortezza da Basso from 17th to 19th March 2021”.



Florence, 12th October 2020.  For the third consecutive year, FIRENZE HOME TEXSTYLE is back at the Fortezza da Basso in Florence. This is the most important Italian fair for home, marine, spas textiles, and for the contract and hotel industry – an unmissable appointment for the most qualified companies and the most dynamic and prestigious brands of this sector.

This exhibition is promoted and organised by Firenze Fiera with the co-operation of Acropoli Srl in Bologna and is set to take place from 6th to 8th February 2021 in conjunction with the 14th edition of IMMAGINE ITALIA & CO., Underwear-Lingerie Collections Preview.

Building on the success of 2020 – 10,000 visitors, with a +19% growth compared to the previous edition – and featuring an increasingly wider commercial offer, FIRENZE HOME TEXSTYLE is aimed at buyers from department, concept, and furniture stores, as well as at key players of this sector, always looking for the latest new trends, styles and moods.

This exhibition joined Safe Firenze Fiera, the new regulatory and organisational safety protocol launched by Firenze Fiera to restart events inside the Florence Congress & Exhibition Center in complete safety.

Participating makes the difference: exhibiting at Firenze Home Texstyle means establishing relationships with buyers, retailers, interior designers, concept stores, furniture stores, the main distribution channels, as well as with sector journalists, influencers and bloggers, strengthening your own brand awareness and promoting the growth of the most innovative community of the national textile manufacturing sector. According to the latest ISTAT’s surveys, the home manufacturing sector employs over 20,000 workers within over 4,000 production units, for a total export value which, in 2019, exceeded 900 million euros.

The over 11,000 square metres of the lower floor of the Spadolini Pavilion will showcase the new collections of household linen, as well as the latest proposals for upholstery, draperies, home, spa and marine textiles, contracts and hotel industry, textile publishing, and fragrances. A broad and articulated collection of home and indoor/outdoor products will be on show, focusing on ethic and eco-friendly finishing, processing, and materials.

Access to Firenze Home TexStyle is reserved for the industry professionals concerned. You may access the exhibiting areas of Firenze Home Texstyle and Immagine Italia & Co. from the same entrance, by requesting a single online accreditation.

Opening times – Saturday, 6th, and Sunday 7th February: from 9:00 to 18:00 – Monday 8th February: from 9:00 to 16:00



Florence, 7th September 2020. With FLORENCE TREND, the new B2B exhibition organized in Central Italy for all professionals operating in the Home Decor & Gift sector – on schedule at the Fortezza da Basso from Friday, 11th to Sunday, 13th September 2020 (from 9:30 to 19:00) – the fair and exhibition programme restarts in complete safety inside the Florence Congress and Exhibition Centre.

A new event in the Firenze Fiera fair trade portfolio, as well as an exhibition marking a restart, a new opportunity to relaunch this sector, and a positive sign for this market.

The event, promoted and organised by FiviT Srl (Fiera di Viterbo, boasting over 35 years of experience in the organisation of trade fairs), will be totally innovative, designed and created with a new format and new thematic routes to promote new business and matching opportunities between exhibitors and visitors in complete safety. Among other features, the “Made in Italy” excellence of HOME DÉCOR & GIFTWARE will be the absolute star inside the Cavaniglia Pavilion and the Monumental Area halls, with all the latest trends and new products concerning household goods, giftware, accessories, garden & outdoor. This time of the year – September – is a strategical moment for shopkeepers, who are busy scheduling the upcoming Autumn/Winter 2020-2021 season.

Let’s start over together with FLORENCE TREND – this exhibition was born upon request of – and in synergy with – some of the most important companies in the sector, offering the opportunity to participate in a three-day major national event, with particularly favourable conditions to promote meetings during the fair and the birth of new ideas and winning solutions.

This exhibition complies with the Safe Firenze Fiera protocol, the new regulatory and organisational safety protocol approved by Firenze Fiera to restart the organization of events inside the Florence Congress and Exhibition Centre in complete safety.

“FLORENCE TREND sees the rebirth of the fair and exhibition season in Florence – said Leonardo Bassilichi, President of Firenze Fiera. “Together with the organisers, we share the will to resume exhibition activities in person – a tangible sign of the market’s strong desire to kick off the relations and business system guaranteed by trade fairs, which represent an important tool for our industrial policy, generating an annual turnover of 60 billion Euros, and over 50% of national exports in our country.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             INFO: florencetrend.it   



















Florence, 30th June 2020. Firenze Fiera Sicura (Safe Firenze Fiera) is the new regulatory and organisational safety protocol launched by Firenze Fiera – Congress & Exhibition Center for the resumption of events inside the Florence congress & exhibition citadel.

This project (click here to view the complete document and download the infographics) was created in compliance with anti-COVID-19 health provisions, and in line with the documents drawn up by AEFI (Associazione Enti Fieristici Italiani –  Italian Exhibition and Trade Fair Association), EMECA (European Major Exhibition Centres Association), FEDERCONGRESSI, and UFI (Union Foires Internationales).

Our goal is to offer our clients a sort of “passport” to access a COVID-free congress and exhibition centre, implementing all the essential procedures to guarantee compliance with regulations in force – body temperature measurement through thermal scanners upon access, interpersonal distancing, providing PPE (Personal Protective Equipment), cleaning and sanitising spaces constantly by specialized companies, and the possibility for all the company employees of carrying out a serological screening on a voluntary basis.

With the reopening of congresses and exhibitions in Tuscany scheduled for 13th June 2020, this protocol is an accurate “handbook” featuring over 50 points to welcome anyone in complete safety, helping them organise all the various steps to carry out their event – starting from next September – inside our venues.

A digital platform to plan appointments during fairs and exhibition will be available for our clients, along with the exclusive use of online ticket office and electronic payment, access to provisions on COVID-19 through dedicated integrated apps and signs, and hand sanitizing gel dispensers available throughout the congress and exhibition centre. Scheduled and limited accesses according to the new capacity of each pavilion will be organised, along with security lanes and interpersonal distancing signs, and information updated in real time on facilities available in the city, in co-operation with Destination Florence CVB.

Within this whole new and changing world of events, restarting with new hybrid formats and looking forward to progressively reacquiring larger live spaces,  Firenze Fiera’s offer looks  even more attractive and competitive on the global market, thanks to the restyling of some of its venues – the Nazioni Pavilion, a privileged location for large corporate events – and to the versatility of its offer, featuring historic halls, modern pavilions and outdoor areas which, in this delicate post-COVID Phase 3, appear particularly interesting and functional to the request of increasingly wide and open spaces.

Watch the VIDEO: Firenze Fiera is ready to welcome congresses, exhibitions and meetings in complete safety (https://www.youtube.com/watch?v=rodjpA88lY8)


Florence, 9th June 2020. Set to be held in October 2020, the fourth edition of Didacta Italy Fair – the most important fair for school innovation in Italy – was rescheduled for March 17th to 19th March 2021. Firenze Fiera made this decision together with the Organising Committee of the Fair, made up of the  Italian Ministry of Education, Indire, the Region of Tuscany, the Florence Municipality, the Florence Chamber of Commerce, Unioncamere, Didacta International, ITKAM and Destination Florence Convention & Visitors Bureau.

Initially set to take place from 28th to 30th October 2020, the Fair was postponed based on the needs of the school world, in view of the new academic year and the subsequent resumption of educational activities.

While waiting for the new event, set to be held from 17th to 19th March 2021  always at the Fortezza da Basso in Florence, an event will be organised in October to evaluate experiences of remote learning and teaching in Europe, particularly between Italy and Germany.

Over the years, Didacta Italy Fair has become the most important reference event for school innovation, as shown by the past edition, which boasted over 25,000 participants, 700 training events and 16,712 hours of certified training for teachers. This service was made possible thanks to the co-operation of all the institutions and was available for teachers, school managers, administrative and general service directors, educators, trainers, entrepreneurs, companies in the sector and professionals working in the school world in various ways.

We would like to thank all those companies and teachers who, despite these difficult times, had decided to participate in the Fair in October. We look forward to seeing them all in March 2021!



Florence, 4th June 2020. Restarting with even more attractive, functional, and competitive congress and exhibition areas – this is Firenze Fiera’s motto. During the lockdown, the company never really stopped. Taking advantage of all the events rescheduled from September onwards, it carried out a series of restyling and enhancing operations for its venues.

A great example is the Nazioni Pavilion, a multifunctional building covering an area of 2,000 square metres within the Fortezza da Basso. Thanks also to its elevated heights, allowing the set-up of wide sceneries, in these last years it has become the leading pavilion to organise big corporate events on a national and international scale – such as financial meetings, or the amazing Christmas party organised by the Stefano Ricci Florence fashion house – as well as  a privileged location for some major exhibition and event companies such as Pitti Immagine Uomo.

The renovation project is fully consistent and in line with the high quality standards characterising the Florence exhibition centre, featuring a new high-density, industrial concrete flooring with an all-black surface, combining “ethic” long-term investment principles and a touch of contemporary elegance.

Among the highlights of the Nazioni Pavilion, which also features new toilets and a new air conditioning system, the presence of a dedicated gate  – Porta Mugnone – for vehicles such as shuttles and big tour buses, the closeness of its entrance to the  Stazione-Fortezza-Fiera Underground Parking, and the opportunity to benefit from an indoor parking, facing the building.

WATCH THE VIDEO https://youtu.be/3HzERhoBTl4



Florence, 22nd May 2020 – No less than 100,000 visitors attending 74 events are ready to arrive in Florence. These are the estimates by Firenze Fiera concerning MICE events within its premises, once the government gives green light to reopen this sector. More specifically, by December 2020, 50,000 people will be participating in the events organised at the Fortezza da Basso and at Villa Vittoria for 56 congresses and events already booked, and at least 50,000 other visitors are expected to attend fairs and exhibitions such as Pitti Immagine Uomo, rescheduled from 2nd to 4th September, Didacta Italy (28th – 30th  October) and MIDA – the 84th International Artisan Fair, to be held from 16th to 20th December.

The attendance estimated for fairs and congresses will be confirmed if all the anti-Covid safety regulations currently in force will be respected – health check upon access to premises, monitoring of social distancing, automatic check of PPEs (personal protective equipment), cleaning and sanitizing all the areas. But there is more to it: encouraged by institutions, stakeholders and Firenze Fiera, the Destination Florence Convention & Visitors Bureau is setting up a real Covid-free itinerary for visitors participating in congresses and exhibitions, from their arrival in the city to their departure.

«We decided to invest in DFCVB as an enabler to promote the recovery of high-end tourism, and that is why Firenze Fiera has resolved to increase its share capital. The next step will be publishing a calendar of the events in the city featuring the number of visitors expected every week, so that companies can plan their own activities better», said Leonardo Bassilichi, President of Firenze Fiera.

Lastly, the board of directors of Firenze Fiera, whose mandate is about to expire, approved the final balance of 2019 with an output value of 18.9 million Euros, an EBITDA of 1.8 million Euros, and an annual result of 110.000 Euros, which is particularly positive if compared with the business plan, which forecasted a loss of approximately half a million Euros. «Thanks to a network created between the Florence Municipality, the Region of Tuscany and other institutions, we managed to have such figures, thanks also to investments to relaunch the whole sector, among which MIDA – the International Artisan Fair – and without being able to use Palazzo degli Affari, whose renovation works will be completed in 2021. These are all major investments, which, along with the ones expected for the Fortezza, will give the impetus to overcome 2020,  a year inevitably marked by health emergency, but also partially recoverable if the government gives us the opportunity to start again soon», concluded Bassilichi.


Florence, 13th May 2020. While waiting for the Official Protocol including all the Government guidelines to reopen its congress and exhibition centre, Firenze Fiera is gearing up to be ready for the resumption of events.

The basic rules to implement when venues will be reopened have already been prepared – health check, social distancing, use of PPE (Personal Protective Equipment, cleaning and sanitizing all the areas. To check safety standards and their related protocols, a Task Force was set up, formed by a  multidisciplinary team of physicians experienced in the field of hygiene and biohazard, lawyers in charge of constantly monitoring the development in standards, and fair representatives experts in the site and event management.

Once emergency will be over, the premises of the Florence congress and exhibition centre will once again be one of the most charming and extraordinary locations in Italy to organise on-site fairs and congresses, offering a completely renovated setting, as well as unique, emotional and high-tech spaces. Meanwhile, Firenze Fiera’s staff rescheduled all the events planned for these months in safety. Many of them have already been moved to the second half of 2020.

Among them, Pitti Immagine Uomo no.98, set to take place from 2nd to 4th September, and Pitti Immagine Bimbo no.90, on schedule from 9th to 10th September, while MIDA – the 84th International Artisan Fair – will take place from 16th to 20th December 2020.

As far as medical-scientific congresses are concerned, new dates were arranged for the 94th SIDEMAST Congress (Italian Society of Dermatology) – from 3rd to 6th November at the Fortezza da Basso. The 19th Gynecological Endocrinology World Congress 2020 will take place in this same venue from 2nd to 5th December 2020.

While waiting for Phase 2, a VIRTUAL MEETING ROOM was set up inside Palazzo dei Congressi. Set to remain operational even after the end of the emergency, it is a real ‘television studio’ connected  to a powerful streaming service, which allows to record and broadcast high quality speakers’ presentations and multimedia contents with professional cameras for an audience of global users remotely connected through laptops, tablets, or smartphones.

New versatile and adaptable high-tech formats are being studied, functional to the new emerging scenarios of the congress and exhibition sector after the pandemic, particularly in the first place, when on-site events will have necessarily to be integrated with the full potential and performances offered by the digital world. Virtual booths are also being experimented, to be associated with the ‘real’ ones, and which will be particularly used in the next months by international buyers and professionals for BTB events and international congresses.

According to the last data provided by FEDERCONGRESSI&EVENTI, the events sector has a direct impact of no less than 36.2 billion euros/year on the Italian GDP and employs 569,000 workers. The national and international events organised in Italy every year are 500,000 in total, with 30 million of participants. Many of these events have a high added value of contents and institutional, scientific and economic relations. The indirect impact of this sector is also crucial, playing a key role to support the internationalisation of Italian companies (fairs), territories and training (congresses).


Florence, 12th May 2020 – The fourth edition of DIDACTA ITALY, the most important fair on Italian school innovation, aimed at teachers, school managers, administrative and general service directors, educators, instructors, professionals and the main industry companies, is set to take place at the Fortezza da Basso from 28th to 30th October 2020.

Supported by a team of experts, the staff of Firenze Fiera is working to organise the fair in safety, designing new and larger spaces according to anti-Covid protocols, including temperature scanners and the distribution of protecting equipment upon access, as well as the use of special apps, such as a special “skip-the-line” app, thanks to which visitors will be able to access venues and halls avoiding gatherings for them and exhibitors while visiting the fair.

This edition will be dedicated to Gianni Rodari (Omegna, 23rd October 1920 – Rome, 14th April 1980), the greatest and most loved 20th-century Italian author of children’s books, celebrating the 100th anniversary of his birth with exhibitions and special events.

Firenze Fiera is organizing a special edition with the scientific support of Indire, developingmore innovative formula compared to past editions to give a new sign of confidence, and relying on the benefits of increasingly smart and digitalized didactics. The staff is also implementing all those tools required for schools to kick start safely again in September, and working on the concept of school not being perceived merely as a transmission of content, but also as a way to develop critical conscience, relations, and empathy. The aim is to regain a collective dimension and promote a concerted effort to slowly and progressively return to normal.

Among the key new features of this edition, 0-6 educational paths and training school managers and DSGAs (Administrative Directors).

In terms of the exhibition, special attention will be given to Mechatronics, Robotics and Green areas for an increasingly sustainable school, introducing virtuous educational models of circular economy, thanks also to the active participation of Legambiente.

More info on: www.fieradidacta.it