Florence, 22nd May 2020 – No less than 100,000 visitors attending 74 events are ready to arrive in Florence. These are the estimates by Firenze Fiera concerning MICE events within its premises, once the government gives green light to reopen this sector. More specifically, by December 2020, 50,000 people will be participating in the events organised at the Fortezza da Basso and at Villa Vittoria for 56 congresses and events already booked, and at least 50,000 other visitors are expected to attend fairs and exhibitions such as Pitti Immagine Uomo, rescheduled from 2nd to 4th September, Didacta Italy (28th – 30th October) and MIDA – the 84th International Artisan Fair, to be held from 16th to 20th December.
The attendance estimated for fairs and congresses will be confirmed if all the anti-Covid safety regulations currently in force will be respected – health check upon access to premises, monitoring of social distancing, automatic check of PPEs (personal protective equipment), cleaning and sanitizing all the areas. But there is more to it: encouraged by institutions, stakeholders and Firenze Fiera, the Destination Florence Convention & Visitors Bureau is setting up a real Covid-free itinerary for visitors participating in congresses and exhibitions, from their arrival in the city to their departure.
«We decided to invest in DFCVB as an enabler to promote the recovery of high-end tourism, and that is why Firenze Fiera has resolved to increase its share capital. The next step will be publishing a calendar of the events in the city featuring the number of visitors expected every week, so that companies can plan their own activities better», said Leonardo Bassilichi, President of Firenze Fiera.
Lastly, the board of directors of Firenze Fiera, whose mandate is about to expire, approved the final balance of 2019 with an output value of 18.9 million Euros, an EBITDA of 1.8 million Euros, and an annual result of 110.000 Euros, which is particularly positive if compared with the business plan, which forecasted a loss of approximately half a million Euros. «Thanks to a network created between the Florence Municipality, the Region of Tuscany and other institutions, we managed to have such figures, thanks also to investments to relaunch the whole sector, among which MIDA – the International Artisan Fair – and without being able to use Palazzo degli Affari, whose renovation works will be completed in 2021. These are all major investments, which, along with the ones expected for the Fortezza, will give the impetus to overcome 2020, a year inevitably marked by health emergency, but also partially recoverable if the government gives us the opportunity to start again soon», concluded Bassilichi.