Firenze, 19th October 2020. A special edition with important novelties is set to take place at the Fortezza da Basso from 6th to 8th February 2021. On show, the best home, marine, spa, contract, and hotel industry textiles, along with a preview of the 2022 underwear, lingerie, and home wear collections from the most prestigious international brands.

Buyers from department and concept stores, distributors, key players of these two manufacturing sectors, along with industry opinion leaders, journalists, influencers and bloggers will have the opportunity to view the 2021 proposals of FIRENZE HOME TEXSTYLE (organised by Firenze Fiera) and IMMAGINE ITALIA & Co  at the Spadolini Pavilion. This special edition marks the beginning of a partnership between the two B2B exhibitions, joining their know-how and specific expertise for the first time with the common goal of becoming the most important reference platform in Italy for all the professionals in these two sectors.

HUB, the first virtual showcase to present the new collection, will also make its debut, completing the organisation of the physical exhibition. This digital platform will be available from January 2021, allowing visitors and buyers to arrange appointments at the booths and to schedule their working day at the exhibition well in advance. This is a new online service available for all the companies participating, where they can present their own products through tailor-made networking tools.

The accreditation portal will also be enhanced, allowing to create an admission ticket for the two exhibitions autonomously and to access exclusive contents on the HUB virtual showcase.

The key word for the 2021 edition will be integrationstarting from the unique and coordinated image of the two exhibitions which, for the first time, will merge into a single event, where digital resources will support and promote a successful physical exhibition.

Moreover, thanks to a new agreement between the organisers, 300 accredited buyers will be invited to visit both the exhibitions.

The 2021 edition will feature a new and synergic concept, planned and studied in details to encourage  participation in the event in complete safety, thanks also to the Safe Firenze Fiera Protocol, ensuring full compliance with the essential procedures and regulations in force to protect the safety of exhibitors and visitors.



Florence, 15th October 2020 – Two days of projects and assessments on how school evolved, and an opportunity to discuss online with sector specialists on the future of school. ‘Didacta Fair 2021 Is Approaching’ successfully ended yesterday. This streaming event was divided into four panels on 13th and 14th October, seeing the participation of over 4,000 teachers. This was a first step towards the fourth edition of Didacta Italy Fair, set to take place at the Fortezza da Basso in Florence from 17th to 19th March 2021.

The first day opened with a video message from Italian Education Minister Lucia Azzolina, hailing the event ‘Didacta Fair 2021 Is Approaching’ as a “great opportunity for teachers, school managers and administrative staff to meet – albeit remotely – other colleagues and experts from the education world”.

The first day saw a presentation of topics related to pre-school education in the age of digitisation (0-6 years) and online teaching, reflecting upon the need to benefit from the opportunities offered by the digital world in these last months to change the school system and the didactic organisation.

The second day opened with an in-depth analysis of School Structures and on the pandemic and the opportunities offered by the Recovery Fund may represent an unrepeatable opportunity for a structural change.

The two days of ‘Didacta Fair 2021 Is Approaching’ ended with a discussion on the thorniest aspects of school autonomy which, after its launch, over twenty years ago, remains largely unfinished.

“Didacta Fair 2021 Is Approaching – said Giovanni Biondi, President of Indire – offered many school managers, teachers and sector insiders the opportunity to reflect upon extremely interesting subjects concerning the future of school. The participation of institutional representatives, such as Minister Azzolina and Vice-Minister Ascani in the first place, along with a large panel of experts, helped develop a highly scientific debate”.

“In these  two preliminary online days of Didacta Italy 2021, some of the most important and strategic topics on how to reorganise school were presented, with the purpose of being taken up again and developed during the next edition of the Fair”, commented Paola Concia, coordinator of the Organising Committee. “The success of this event is the result of an active involvement of specialists and experts of the education world and of the participation of an incredibly high number of teachers from all over Italy, and it encourages us to move on all together with optimism, combining our forces, resources and specific expertise to organize the fourth edition of Didacta Italy Fair 2021, set to take place at the Fortezza da Basso from 17th to 19th March 2021”.



Florence, 12th October 2020.  For the third consecutive year, FIRENZE HOME TEXSTYLE is back at the Fortezza da Basso in Florence. This is the most important Italian fair for home, marine, spas textiles, and for the contract and hotel industry – an unmissable appointment for the most qualified companies and the most dynamic and prestigious brands of this sector.

This exhibition is promoted and organised by Firenze Fiera with the co-operation of Acropoli Srl in Bologna and is set to take place from 6th to 8th February 2021 in conjunction with the 14th edition of IMMAGINE ITALIA & CO., Underwear-Lingerie Collections Preview.

Building on the success of 2020 – 10,000 visitors, with a +19% growth compared to the previous edition – and featuring an increasingly wider commercial offer, FIRENZE HOME TEXSTYLE is aimed at buyers from department, concept, and furniture stores, as well as at key players of this sector, always looking for the latest new trends, styles and moods.

This exhibition joined Safe Firenze Fiera, the new regulatory and organisational safety protocol launched by Firenze Fiera to restart events inside the Florence Congress & Exhibition Center in complete safety.

Participating makes the difference: exhibiting at Firenze Home Texstyle means establishing relationships with buyers, retailers, interior designers, concept stores, furniture stores, the main distribution channels, as well as with sector journalists, influencers and bloggers, strengthening your own brand awareness and promoting the growth of the most innovative community of the national textile manufacturing sector. According to the latest ISTAT’s surveys, the home manufacturing sector employs over 20,000 workers within over 4,000 production units, for a total export value which, in 2019, exceeded 900 million euros.

The over 11,000 square metres of the lower floor of the Spadolini Pavilion will showcase the new collections of household linen, as well as the latest proposals for upholstery, draperies, home, spa and marine textiles, contracts and hotel industry, textile publishing, and fragrances. A broad and articulated collection of home and indoor/outdoor products will be on show, focusing on ethic and eco-friendly finishing, processing, and materials.

Access to Firenze Home TexStyle is reserved for the industry professionals concerned. You may access the exhibiting areas of Firenze Home Texstyle and Immagine Italia & Co. from the same entrance, by requesting a single online accreditation.

Opening times – Saturday, 6th, and Sunday 7th February: from 9:00 to 18:00 – Monday 8th February: from 9:00 to 16:00



Florence, 25th September 2020.  Florence RE:Start , a new study dedicated to congress tourism in Florence, was presented today along with a new strategic plan implemented with the help of public and private partners to acquire  international associations congresses from 2023 on. According to OICE (Italian Congress and Events Observatory) figures, in 2019 Florence hosted nearly 15,000 events for a total of 1.5 million presences. Within this dynamic, the purpose is to relaunch the international congress sector, characterized by a higher average expenditure of participants (670 euros per day).

“The congress sector – said Federico Barraco, President of Firenze Convention Bureau – should be one of the strategic assets to restart tourism in Florence. Now, more than ever, we need to create a system to face a competition which is set to become increasingly fiercer”.

“As a priority, we are working on thirty bids for the near future, to encourage the organisation of new international congresses in the next 3-5 years”, explained Carlotta Ferrari, Director of Florence Convention Bureau.

“As municipality – added Cecilia Del Re, Tourism Councillor for the Florence Municipality – we are collaborating with the other shareholders of Firenze Fiera to follow the development of works for the congress and exhibition centre, which we believe is the real driving force to restart quality tourism in our city”.

“Even in these difficult times – said Leonardo Bassilichi, President of Firenze Fiera – Firenze Fiera never stopped its activities thanks to a series of scheduled investments, resources allocated and projects approved, in addition to other activities implemented during the lockdown, such as the restyling of the Nazioni Pavilion. We are determined to go forward on this path”.

Firenze is among the top 40 congress cities in Europe and ranks fourth in its category, next to cities such as Geneva, Glasgow, Lyon, Valencia, Gothenburg, Hamburg, and Rotterdam. Among the winning points of our city, the attractiveness of the destination and the wide range of accommodation, destined to be further enriched with a fierce incentive plan created specifically to acquire scientific congresses, in synergy with the Florence academic world.


Florence, 29th September 2020. Five half days in ‘full digital’ – Friday, 2nd and Saturday 3rd October, and from Thursday, 8th to Saturday 10th October 2020 – for the 21st National Congress of the Italian Society of Periodontology and Implantology which, every year, contributes to develop  scientific knowledge in periodontology, implantology and in their relevant medical-biological disciplines. Over 1,000 participants among periodontal specialists, general dentists, dental hygienists, and students have subscribed to the congress so far.

The title of this year’s edition is “Orientarsi tra novità e terapie consolidate(Navigating through Innovations and Established Therapies) to remind the importance of a correct diagnosis to implement the most appropriate therapy according to the needs and characteristics of each patient.

Among the main topics of this event dedicated to all oral health care professionals, the spotlight will be on the impact of the recent periodontal classification in clinic and operational terms, along with the interdisciplinary approach towards a therapy for stage IV periodontitis. Dental hygienists will benefit from a session dedicated to an in-depth analysis of how to manage periodontal patients, and their risk profile.

Due to COVID-19 health emergency, this event “will have a TV format featuring a new and original formula – said Dr. Luca Landi, President of the Congress –  an interactive platform combining both the need to train oral health professionals and to create discussion among the sector operators”.

For the occasion, two virtual studios in TV format will be set up inside Palazzo dei Congressi to digitally broadcast all the congress sessions.


Florence, 23rd September 2020. The IEEE RADAR CONFERENCE, the annual international Conference on radar systems and technologies will continue until Friday, 25th September 2020 in streaming. For the first time, the world most complete event on radar technologies and applications arrives in Florence, Italy.

The over 600 participants come from 42 countries, mainly from the United States and from Europe. The presence of China is also strong, with no less than 126 representatives connected, who benefit from a special web channel allowing them to be seen despite the government’s block.

A control room was set up at Palazzo dei Congressi, seeing the live presence of organisers – Engineer Alfonso Farina, Honorary Chairman of the Congress, Prof. Maria Sabrina Greco and Prof. Fulvio Gini (both from the Department of Information Engineering of the University of Pisa), Co-Presidents – while participants are connected in streaming.

The opening ceremony saw the presence of Prof. Gaetano Manfredi, Minister of the University and Research.

The inaugural letter was entrusted to Engineer Marco De Fazio, representing Leonardo S.p.A, a company also featured in the Florence area, inside the former “Officine Galileo” in Florence – a symbol of technological excellence, established way back in 1864 to produce scientific and astronomic instruments, and still existing today.



Florence, 7th September 2020. With FLORENCE TREND, the new B2B exhibition organized in Central Italy for all professionals operating in the Home Decor & Gift sector – on schedule at the Fortezza da Basso from Friday, 11th to Sunday, 13th September 2020 (from 9:30 to 19:00) – the fair and exhibition programme restarts in complete safety inside the Florence Congress and Exhibition Centre.

A new event in the Firenze Fiera fair trade portfolio, as well as an exhibition marking a restart, a new opportunity to relaunch this sector, and a positive sign for this market.

The event, promoted and organised by FiviT Srl (Fiera di Viterbo, boasting over 35 years of experience in the organisation of trade fairs), will be totally innovative, designed and created with a new format and new thematic routes to promote new business and matching opportunities between exhibitors and visitors in complete safety. Among other features, the “Made in Italy” excellence of HOME DÉCOR & GIFTWARE will be the absolute star inside the Cavaniglia Pavilion and the Monumental Area halls, with all the latest trends and new products concerning household goods, giftware, accessories, garden & outdoor. This time of the year – September – is a strategical moment for shopkeepers, who are busy scheduling the upcoming Autumn/Winter 2020-2021 season.

Let’s start over together with FLORENCE TREND – this exhibition was born upon request of – and in synergy with – some of the most important companies in the sector, offering the opportunity to participate in a three-day major national event, with particularly favourable conditions to promote meetings during the fair and the birth of new ideas and winning solutions.

This exhibition complies with the Safe Firenze Fiera protocol, the new regulatory and organisational safety protocol approved by Firenze Fiera to restart the organization of events inside the Florence Congress and Exhibition Centre in complete safety.

“FLORENCE TREND sees the rebirth of the fair and exhibition season in Florence – said Leonardo Bassilichi, President of Firenze Fiera. “Together with the organisers, we share the will to resume exhibition activities in person – a tangible sign of the market’s strong desire to kick off the relations and business system guaranteed by trade fairs, which represent an important tool for our industrial policy, generating an annual turnover of 60 billion Euros, and over 50% of national exports in our country.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             INFO: florencetrend.it   



















Florence, 27th August 2020. After Regional Order no.65, dated 10th June 2020, gave green light to the organization of congresses and exhibitions, activities are set to resume at Firenze Fiera.

From Thursday, 3rd September to Thursday, 1st October 2020, various selection tests for the Florence University will take place at the Fortezza da Basso, inside the large premises of the Spadolini Pavilion, seeing the participation of thousands of candidates.

On 3rd September, admissions tests for limited number degree courses in Medicine and Surgery, Dentistry and Dental Prosthesis will take place: 1,544 candidates will participate in the tests.

Admission tests for degree courses concerning Health Care Professions – with 858 places available – will be held on Tuesday, 8th September, while on Wednesday, 16th September, it will be the turn of future first-year students of Primary Education Sciences. On 22nd, 24th, 29th September and 1st October, all the tests concerning specialization courses on educational support activities for students with disabilities will take place.

All tests will be held in complete safety for all the candidates and operators involved, in full compliance with national and regional guidelines, as well as with the Safe Firenze Fiera Protocol, in co-operation with the Civil Protection Department – Metropolitan City of Florence.


Florence, 30th June 2020. Firenze Fiera Sicura (Safe Firenze Fiera) is the new regulatory and organisational safety protocol launched by Firenze Fiera – Congress & Exhibition Center for the resumption of events inside the Florence congress & exhibition citadel.

This project (click here to view the complete document and download the infographics) was created in compliance with anti-COVID-19 health provisions, and in line with the documents drawn up by AEFI (Associazione Enti Fieristici Italiani –  Italian Exhibition and Trade Fair Association), EMECA (European Major Exhibition Centres Association), FEDERCONGRESSI, and UFI (Union Foires Internationales).

Our goal is to offer our clients a sort of “passport” to access a COVID-free congress and exhibition centre, implementing all the essential procedures to guarantee compliance with regulations in force – body temperature measurement through thermal scanners upon access, interpersonal distancing, providing PPE (Personal Protective Equipment), cleaning and sanitising spaces constantly by specialized companies, and the possibility for all the company employees of carrying out a serological screening on a voluntary basis.

With the reopening of congresses and exhibitions in Tuscany scheduled for 13th June 2020, this protocol is an accurate “handbook” featuring over 50 points to welcome anyone in complete safety, helping them organise all the various steps to carry out their event – starting from next September – inside our venues.

A digital platform to plan appointments during fairs and exhibition will be available for our clients, along with the exclusive use of online ticket office and electronic payment, access to provisions on COVID-19 through dedicated integrated apps and signs, and hand sanitizing gel dispensers available throughout the congress and exhibition centre. Scheduled and limited accesses according to the new capacity of each pavilion will be organised, along with security lanes and interpersonal distancing signs, and information updated in real time on facilities available in the city, in co-operation with Destination Florence CVB.

Within this whole new and changing world of events, restarting with new hybrid formats and looking forward to progressively reacquiring larger live spaces,  Firenze Fiera’s offer looks  even more attractive and competitive on the global market, thanks to the restyling of some of its venues – the Nazioni Pavilion, a privileged location for large corporate events – and to the versatility of its offer, featuring historic halls, modern pavilions and outdoor areas which, in this delicate post-COVID Phase 3, appear particularly interesting and functional to the request of increasingly wide and open spaces.

Watch the VIDEO: Firenze Fiera is ready to welcome congresses, exhibitions and meetings in complete safety (https://www.youtube.com/watch?v=rodjpA88lY8)


Florence, 22nd June 2020. After last year’s successful edition, VILLA VITTORIA – Summer at the Villa is back from Tuesday, 23rd June (from 7:00 pm on) for a new, exciting summer season in the heart of our city, slowly going back to its normal pace.

The official opening event of Summer 2020 in Florence, directed by Antonio D’Onofrio, will take place as usual inside the charming Firenze Fiera park in compliance with all the safety standards and with a new entertaining mood combining tranquillity and the desire to be together, thanks also to the various open spaces and to the large scenic garden.

This time, its urban garden personality, developed by famous scenographer and artist Fabio Madiai, will boast a Mediterranean style, designed by Instant Love agency from Turin. This year more than ever, Italian flavours and colours will express a strong sense of belonging to our beautiful country.

This new edition will feature plenty of confirmations and new features – FOOD will be available through Movida menu and Street Food stands, while a new exhibiting area will be dedicated to local artisans, enriching the sceneries of these nights with their artistic creations.

Great attention will be paid to safety in compliance with the standards of the new Safe Firenze Fiera protocol (https://www.firenzefiera.it/en/firenze-fiera-sicura/), and to sustainability thanks to the use of eco-friendly materials.

The special agreement with the Fortezza Fiera parking is confirmed.

Opening times: from Tuesday to Saturday: 7:00 p.m. – 3:00 a.m. – Booking is highly recommended.

Info: www.villavittoriafirenze.com