Pitti Immagine Events at Fortezza da Basso to Be Postponed until September


The leading fashion events usually held at Fortezza da Basso are set to be postponed until the first half of September, with Pitti Immagine Uomo no.98 to be held from 2nd to 4th September and Pitti Immagine Bimbo no.90 on schedule from Wednesday 9th to Thursday, 10th September 2020. A clear and strong sign not to give up by gradually getting the whole fashion sector going again. A decision is also set to be made to reposition Pitti Filati no.87, a key international event for the knitting yarn industry.

These editions are going to be special”, says Raffaello Napoleone, CEO of Pitti Immagine. “Our primary tasks? A complete sanitization of the exhibiting areas and setting up spaces and fittings in order to protect the safety of persons. This experimental set-up could turn out to be useful even on subsequent occasions”.

“Another major innovative feature we are working on – concluded Napoleone – is Pitti Connect. A crucial tool for the promotional and commercial skills of exhibitors, it is a brand new and advanced version of our previous digital platforms, also tailored for the specific needs of the various products and exhibitions. Thanks to its new set of networking functions for buyers and its high-quality editorial structure, it is much more than a complementary tool for the physical fair. It organically integrates it, contributing to define the new face of all the Pitti events”.