Anticipation is rising for Immagine Italia & Co. no.11, a Fair promoted and organised by the Chamber of Commerce of Pistoia and devoted to the preview of underwear & lingerie 2018-2019 collections, to be held at the Fortezza da Basso from 3rd to 5th February 2018. This is the annual leading appointment for all the Italian and international underwear industry professionals, who will have exclusive access to the Fair. 200 brands participating among the most prestigious of this sector, 28 of which are new presences. With 35% of participants coming from abroad, this edition proves once again that this Fair is a prestigious international showcase for the underwear & lingerie industry.
The programme features three appointments per day with FASHION SHOW, the collective or individual fashion shows featuring the most updated fashion trends.The three days of the Fair will see the participation of buyers from Italy, as well as from 13 other countries such as Belgium, Bulgaria, Cyprus, France, Germany, Greece, England, Russia, Spain, Ukraine among others. This happened thanks to an intensive and fruitful strategy of promotion and internationalisation set out by the Chamber of Commerce of Pistoia, aiming at increasing the participation of international professionals, such as representatives from luxury boutiques, department stores, retail shops, online shops, chain stores, agents, distributors and importers.