Pitti Uomo 110: Florence returns as the capital of menswear. Between debuts and installations, the Spring–Summer 2027 trends are unveiled

Florence, 12 June 2026. From 16 to 19 June, the spotlight of the fashion world will once again shine on the Fortezza da Basso. The 110th edition of Pitti Immagine Uomo turns Florence back into the global epicenter of menswear, showcasing previews and trends for Spring–Summer 2027. A key event for the entire supply chain, this year it will feature the participation of over 720 brands, with international presence reaching nearly 50% thanks to companies from 30 foreign countries.

The exhibition layout remains solid and well-structured, unfolding through its five historic macro-areas: Fantastic Classic, dedicated to sartorial elegance; Futuro Maschile, the core of contemporary research; Dynamic Attitude, a meeting point between sport and streetwear; Superstyling, for avant-garde and genderless brands; and finally I Go Out, the section dedicated to progressive lifestyle.

A strong creative boost to this summer edition will come from special events and guest designers. The debut in the city of Simone Rocha as Guest Designer is highly anticipated: the Irish designer will present, for the first time ever, an independent runway show entirely dedicated to menswear. A shift in approach also comes from Japanese designer Kei Ninomiya, who will present at the Sant’Orsola Complex the new Spring–Summer 2027 collection created for DSM (Dover Street Market).

The calendar of special projects is further enriched by the presence of South Korean designer JiyongKim, one of the most interesting emerging talents on the new international scene, and by the show of the Danish brand Sunflower, which has chosen the Florence runway to celebrate the 20th anniversary of Copenhagen Fashion Week.

The visual and conceptual thread of Pitti Uomo 110 will be “The Pool”, a theme conceived by Chris Vidal Tenomaa and Tuomas Laitinen. The concept will be physically brought to life in the central courtyard of the Fortezza through a monumental installation by Philéo Landowski and artist Pascal Hachem: an immersive labyrinth of oversized tubes that invites the public to reflect on what lies beneath the surface of fashion, highlighting the work, infrastructure, and production processes hidden behind the beauty of garments.

Among the most interesting side projects is Outopia, the new evolution of the I Go Out section developed in collaboration with the magazine Vanish, designed to redefine the relationship between technical performance, outdoor aesthetics, and sustainability. There is also space for deep lifestyle content with the return of Hi Beauty, the area on the upper floor of the Central Pavilion that combines fashion with artistic perfumery and experimental fragrances.