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Florence, April 16th, 2025. The Board of Directors of Firenze Fiera has approved the financial statements for the fiscal year ending December 31st, 2024.
The company ended 2024 with a turnover of €24.7 million, marking a 21% increase compared to €20.4 million in 2023. Net profit is €2.36 million, increased as respect to €360,000 in the previous year.
This remarkable growth in turnover, combined with internal efficiency measures, led to a doubling of EBITDA, which rose from €2.4 million in 2023 to €4.7 million in 2024.
Personnel costs decreased from 11% to 10% compared to the production value.
2024 was a standout year for the congress segment, which achieved a 38% increase in revenue compared to 2023 (€10.7 million versus €7.7 million in the previous year). This growth was driven by hosting larger and longer events with a higher number of participants. A total of 123 events were held throughout 2024, attracting 74,945 delegates, rising from 59,039 in 2023. Total duration reached 432 effective days, up from 408 in 2023, generating a positive economic impact for the local area.
The excellent performance of the meeting industry is mirrored by the solid results in the trade fair sector. Revenues from internal fairs increased reaching €5.67 million (+26%), as demonstrated by DIDACTA ITALIA – which will arrive at Riva del Garda from October 22nd to 24th, 2025 for its fourth regional spin-off – and MIDA – International Handicrafts Trade Fair, returning to the historic Fortezza da Basso from April 25th to May 1st for its 89th edition. The event is set to celebrate its 90th anniversary in 2026 as Italy’s longest-running artisan fair. Indirect fairs also showed growth, generating revenues of €7.9 million.
“We welcomed the new concession agreement for the Fortezza da Basso, which incorporates proposals made by the company and was a necessary condition for the approval of both the financial statements and the business plan for a capital increase,” said President Lorenzo Becattini.
“The board of directors has worked over the past few years to achieve the rebalancing and growth of the company after the challenging COVID-19 period. The outstanding results in the 2024 financial statements – the best in the company’s 25-year history – are a proof of that effort.
It is essential to continue on this path, in collaboration with our shareholders” Becattini concluded, “bringing further innovation to seize market opportunities”.