Junior Fashion on Show at Pitti Bimbo no. 100 – Fortezza da Basso, January 22-23, 2025

Florence, 21^st January 2025. The 100^th edition of PITTI BIMBO will start tomorrow at the Fortezza da Basso. A reference for international kidswear, as well as the most prestigious event in this sector, this year it also opens to lifestyle, beauty, shoes, accessories, jewellery, publishing, and food.

“The market is changing, and so is Pitti Bimbo” commented Raffaello Napoleone, CEO of Pitti Immagine. “So, we have redesigned the Exhibition creating a lighter, faster, and less challenging format for participants. We decided to invest in supporting companies, that are currently experiencing a moment of major transformation. That is why, we opted for shell scheme booths – less demanding for companies – and free admission to welcome buyers, the press, and influencers”.

To celebrate this special edition, some brands will present items and accessories at the Fortezza that were exclusively created for Pitti Bimbo no.100 – a product, or a limited-edition mini capsule 100 001. Buyers will be able to discover them only by attending the Fair at the Fortezza.