TASTE 2024, Colors Are Served! – The Taste Fair Signed by Pitti Immagine Returns to the Fortezza da Basso from 3rd to 5th February 2024

Exhibitions

Florence, 26th January 2024. The Fortezza da Basso starts the month of February with TASTE – a journey through the diversity of taste. Having now reached its 17th edition, and taking place from 3rd to 5th February 2024, this annual event is aimed at food & beverage professionals.

 

The Fair will showcase 640 companies representing the values and peculiarities of productive culture and of the Italian culinary tradition, among which 100 new producers, making their debut at the Fair by presenting a genuine Made in Italy taste – sweet and savoury – and ready to conquer even the most sophisticated cuisines and the most demanding palates. The exhibition expands and is enriched with important new features, offering the opportunity to explore iconic products, trends, excellent craftsmanship, and innovative productions, in addition to culinary-oriented design. The area dedicated to Spirits will also grow, becoming a real section and featuring 24 top labels of Italian beverages.

 

Thanks to the support of MAECI and ICE Agency (Italian Trade Agency), this event will attract a delegation of international buyers and operators coming from reference markets like the United States, Canada, Saudi Arabia, South Korea, China, the United Kingdom, Germany, the Netherlands, France, Belgium, and many more.

 

Like every year, during the days of the Fair Florence will come alive with ‘FuoriDiTaste’, a programme featuring themed tasting, special events, and gourmet activities taking place inside the most beautiful and charming locations of the city, connecting the participating companies to gourmet enthusiasts.

 

“Taste continues to grow, and it is not only in quantitative terms”, commented Agostino Poletto, General Director of Pitti Immagine. Through the 17 editions, the number of the companies participating has obviously increased, but the growing number of requests to participate in the Fair is carefully selected through the rigorous filter of quality, taking into consideration the needs of our partners – qualified international food world professionals. That is why, today ‘Taste’ gathers small niche businesses as well as more structured companies that can satisfy bigger markets, while still preserving quality and craftsmanship. We never get tired of discover and present these cult brands!”