The 2022 Florence Fair Season Opens at the Fortezza da Basso from 11th to 13th January with Pitti Uomo no.101 and Pitti Bimbo no.94

Florence, 10^th January 2022. The new 2022 Florence fair season opens tomorrow with edition no.101 of PITTI UOMO and edition no. 94 of PITTI BIMBO, taking place simultaneously and offering many new proposals amidst emerging designers and well-established brands.

Raffaello Napoleone, CEO of Pitti Immagine, stated that “the new edition of PITTI UOMO also wants to be a contribution to the recovery of Italian fashion and international business. The exhibition will open in complete safety – a specific attention that was particularly appreciated by visitors during the last summer edition”.

Three expositive paths will animate edition no.101 of the main world event for men’s fashion and lifestyle. A longtime leading project wisely combining classical style and contemporaneity, Futuro Maschile will be a journey between advanced styles of contemporary menswear; while Dynamic Attitude will host emblematic brands, capable of combining freedom and comfort without compromising on elegant, innovative, and even technological design. A more innovative approach will be adopted by the Superstyling section, featuring a selection of brands resulting from scouting amidst young talents and designers giving birth to creations according to eco-responsible criteria.