The New Beachwear Collections on show with Maredamare at Fortezza da Basso from July 19 to 21

Florence, June 27^th, 2025. Fortezza da Basso is getting ready to host the 18^th edition of Maredamare, the leading international trade fair in the European beachwear scene, taking place from July 19^th to 21^st.

Over 200 brands will be in attendance, showcasing their beachwear collections for Summer 2026. The fair will be held across an 11,000-square-meter space, where runway shows and exhibition areas will be integrated into a single unified setup.

Visitors will be able to explore the latest and most exciting trends in swimwear, kaftans, beachwear, accessories, homewear and lingerie from top mid-to-high-end brands, ranging from major labels to the most innovative startups.

The event is organized by Underbeach, the Florence-based trade fair organization that also manages Immagine Italia & Co., the international salon dedicated to lingerie.